scorecardresearch
Friday, August 1, 2025
TopicAdvertising

Topic: Advertising

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

It’s news. It’s advertising. It’s special service – no consensus on what NaMo TV is

Govt sources say NaMo TV is an ‘advertising platform’ but experts say it doesn’t match the description, Tata Sky CEO calls it a ‘special service’ from BJP.

Modi govt hikes ad rates for private channels, looks to boost TV presence ahead of polls

Announcement of 11% and above hike on rates for government ads on TV comes a fortnight after 25% hike for print media.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

Snapchat has succumbed to Internet conventions it was once contemptuous of

By dumping its own heritage of boasting glossy video ads, Snapchat like Facebook and Google has given in to quick marketing gains. Snapchat has defined...

On Camera

Big win for Delhi factories as MCD scraps an extra layer of red tape for ease of doing business

Until now, units operating even in recognised industrial areas needed a separate factory licence. The move is expected to especially give a boost to small and medium enterprises.

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism

As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.