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Friday, October 3, 2025
TopicAdvertising

Topic: Advertising

Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

It’s news. It’s advertising. It’s special service – no consensus on what NaMo TV is

Govt sources say NaMo TV is an ‘advertising platform’ but experts say it doesn’t match the description, Tata Sky CEO calls it a ‘special service’ from BJP.

Modi govt hikes ad rates for private channels, looks to boost TV presence ahead of polls

Announcement of 11% and above hike on rates for government ads on TV comes a fortnight after 25% hike for print media.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

Snapchat has succumbed to Internet conventions it was once contemptuous of

By dumping its own heritage of boasting glossy video ads, Snapchat like Facebook and Google has given in to quick marketing gains. Snapchat has defined...

On Camera

6 reasons Trump’s Gaza plan won’t work—even if Hamas accepts it

On paper, the 21-point plan looks balanced—Palestinian governance, international oversight, reconstruction pledges. But in reality, it is a non-negotiable diktat.

Nodal officers to fast-tracking NOCs, Kerala govt’s heeding investor concerns, and it means business

As many as 21 policy reforms are under implementation following Invest Kerala Global Summit, as LDF govt works to change perception that the state is not conducive to businesses.

Army chief’s big warning to Pakistan: Stop sponsoring terrorism if you want to exist geographically

Amid continued concerns over cross-border terrorism, General Upendra Dwivedi further warned the neighbour that India will not show restraint if there is an Op Sindoor 2.0.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.