scorecardresearch
Friday, September 12, 2025
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Topic: Advertising

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

It’s news. It’s advertising. It’s special service – no consensus on what NaMo TV is

Govt sources say NaMo TV is an ‘advertising platform’ but experts say it doesn’t match the description, Tata Sky CEO calls it a ‘special service’ from BJP.

Modi govt hikes ad rates for private channels, looks to boost TV presence ahead of polls

Announcement of 11% and above hike on rates for government ads on TV comes a fortnight after 25% hike for print media.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

Snapchat has succumbed to Internet conventions it was once contemptuous of

By dumping its own heritage of boasting glossy video ads, Snapchat like Facebook and Google has given in to quick marketing gains. Snapchat has defined...

On Camera

The key difference between India and China’s response to Gen-Z protests in Nepal

China is desperate to keep Communist Nepal ally intact. India must worry.

What’s behind bond yields’ logic-defying spike? The market’s concern over the future

While bond yields tend to fall amid low inflation & interest rate cuts, market experts say they’ve been rising due to concerns over tax collections, fiscal deficit & potential impact of US tariffs.

Navy gets first Tata-made Spanish 3D surveillance radar for its warships, 19 more to come

It is one of the most advanced long-range air defence and anti-missile radars. It has been acquired under an about USD 145-million deal signed in 2020.

Punjab is fast becoming the new Northeast. And there’s a message in it for Modi

In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?