scorecardresearch
Friday, August 22, 2025
TopicAdvertising

Topic: Advertising

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

It’s news. It’s advertising. It’s special service – no consensus on what NaMo TV is

Govt sources say NaMo TV is an ‘advertising platform’ but experts say it doesn’t match the description, Tata Sky CEO calls it a ‘special service’ from BJP.

Modi govt hikes ad rates for private channels, looks to boost TV presence ahead of polls

Announcement of 11% and above hike on rates for government ads on TV comes a fortnight after 25% hike for print media.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

Snapchat has succumbed to Internet conventions it was once contemptuous of

By dumping its own heritage of boasting glossy video ads, Snapchat like Facebook and Google has given in to quick marketing gains. Snapchat has defined...

On Camera

Banning RMGs could end up like Bihar’s prohibition. Poor will suffer most

India should build on regulatory architecture instead of driving consumers into the shadows. The real choice is not between prohibition and inaction, but between regulation and chaos.

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

Indian firm joins hands with US manufacturer to locally develop all-terrain vehicles for armed forces

Under joint venture, JSW Sarbloh Motors will indigenise and manufacture TX range ATVs in Chandigarh. The first India-assembled unit is expected by early 2026.

War of IAF, PAF doctrines: As Pakistan obsesses over numbers, India embraces risk, wins

Now that both IAF and PAF have made formal claims of having shot down the other’s aircraft in the 87-hour war in May, we can ask a larger question: do such numbers really matter?