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Saturday, October 4, 2025
TopicAdvertising

Topic: Advertising

Twitter reports record user growth, explores subscriptions to supplement advertising

Despite adding 20 million new daily users over the quarter, Twitter's advertising revenue fell 23%, with many companies pulling back on spending due to Covid crisis.

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic

While some ads have misfired badly, many are winning hearts with their on-point messaging during the lockdown.

Lipstick effect helped brands survive crises before. It can now aid Covid-hit companies

A lipstick is not an inferior or trivial good, but a significant economic barometer that can indicate how consumers might behave amid a bruised economy.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

No touching, no actors – how advertising is changing in the time of isolation

Scenes like shaking hands, walking through crowds are disappearing from advertisements as companies come to grips with public health orders.

There are ways parents can stop kids from being bombarded with ads on phones

For now, advertising targeted at children has been slower to migrate online than in the broader industry.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.

Fakiri to sarkari: How Coke-ad maker Prasoon Joshi became Modi’s poet of choice in New India

Prasoon Joshi is now a board member of Nehru Museum and Library, which has been at the heart of Modi’s mission to reshape history.

On Camera

English didn’t enslave India. It was the harbinger of a new creative consciousness: A Ranganathan

Rabindranath Tagore stood apart from his contemporaries by infusing poetry and universalism into Indian nationalism, opposing chauvinism and blind obedience, wrote A Ranganathan in 1962.

Nodal officers to fast-tracking NOCs, Kerala govt’s heeding investor concerns, and it means business

As many as 21 policy reforms are under implementation following Invest Kerala Global Summit, as LDF govt works to change perception that the state is not conducive to businesses.

Army chief’s big warning to Pakistan: Stop sponsoring terrorism if you want to exist geographically

Amid continued concerns over cross-border terrorism, General Upendra Dwivedi further warned the neighbour that India will not show restraint if there is an Op Sindoor 2.0.

How Pakistan thinks: Army for hire, ideology of convenience

Pakistan’s army has been a rentier force available to a reasonable bidder. It has never come to the aid of any Muslims including Palestinians or the Gazans, except making noises here and there.