TopicAdvertising

Topic: Advertising

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic

Shubhangi Misra - May 31, 2020

While some ads have misfired badly, many are winning hearts with their on-point messaging during the lockdown.

Lipstick effect helped brands survive crises before. It can now aid Covid-hit companies

Sandeep Goyal - May 28, 2020

A lipstick is not an inferior or trivial good, but a significant economic barometer that can indicate how consumers might behave amid a bruised economy.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty - May 23, 2020

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty - May 16, 2020

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

No touching, no actors – how advertising is changing in the time of isolation

Amy Thomson - April 1, 2020

Scenes like shaking hands, walking through crowds are disappearing from advertisements as companies come to grips with public health orders.

There are ways parents can stop kids from being bombarded with ads on phones

Alex Webb - February 6, 2020

For now, advertising targeted at children has been slower to migrate online than in the broader industry.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Shailaja Bajpai - December 12, 2019

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma - November 17, 2019

The boat-shaped soap was a case of great advertising that just didn't work.

Fakiri to sarkari: How Coke-ad maker Prasoon Joshi became Modi’s poet of choice in New India

Kaveree Bamzai - November 11, 2019

Prasoon Joshi is now a board member of Nehru Museum and Library, which has been at the heart of Modi’s mission to reshape history.

Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

Kairvy Grewal - September 29, 2019

The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.

1...456 Page 5 of 6

Topic: Advertising

On Camera

YourTurn

Guidelines for YourTurn submissions

Opinion

The key difference between India and China’s response to Gen-Z protests in Nepal

Great Nicobar Project is a trade game-changer for India

The biggest threat to US dollar is Donald Trump

Economy

What’s behind bond yields’ logic-defying spike? The market’s concern over the future

Defence

Navy gets first Tata-made Spanish 3D surveillance radar for its warships, 19 more to come

National Interest

Punjab is fast becoming the new Northeast. And there’s a message in it for Modi

COMMENTS

Cancel

Follow us