scorecardresearch
Tuesday, August 12, 2025
TopicAdvertising

Topic: Advertising

From remote shoots to topical plots, how advertising races to stay relevant in the pandemic

Shubhangi Misra -
While some ads have misfired badly, many are winning hearts with their on-point messaging during the lockdown.

Lipstick effect helped brands survive crises before. It can now aid Covid-hit companies

Sandeep Goyal -
A lipstick is not an inferior or trivial good, but a significant economic barometer that can indicate how consumers might behave amid a bruised economy.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty -
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty -
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

No touching, no actors – how advertising is changing in the time of isolation

Amy Thomson -
Scenes like shaking hands, walking through crowds are disappearing from advertisements as companies come to grips with public health orders.

There are ways parents can stop kids from being bombarded with ads on phones

Alex Webb -
For now, advertising targeted at children has been slower to migrate online than in the broader industry.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Shailaja Bajpai -
Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma -
The boat-shaped soap was a case of great advertising that just didn't work.

Fakiri to sarkari: How Coke-ad maker Prasoon Joshi became Modi’s poet of choice in New India

Kaveree Bamzai -
Prasoon Joshi is now a board member of Nehru Museum and Library, which has been at the heart of Modi’s mission to reshape history.

Charminar — the ‘rugged’ cigarettes that promoted toxic masculinity

Kairvy Grewal -
The brand endorsed an idea of masculinity that involved men inviting you to hold that cigarette as an extension of your hand because that’s what would ‘satisfy’ you.
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On Camera

YourTurn

Opinion

With nuke lunacy, Asim Munir joins Pakistan’s Hall of Generals who swapped brains for bluster

Shekhar Gupta -
Munir indicates that he’s willing to go for broke, even if it risks taking his country “and half the world” down with him. It’s important to understand where he is coming from.

Rahul’s ‘vote chori’ attack on EC is a political dead-end. He still has a point

Rahul Gandhi echoes Pakistan on Op Sindoor, Trump on economy. He’s a distraction

Economy

How mining, manufacturing & power sectors weighed on India’s industrial output since January 2024

Sampurna Panigrahi -
India’s industrial output growth saw a 10-month low in June, with Index of Industrial Production (IIP) growing by mere 1.5% as against 1.9% in May 2025.

Defence

‘Next war may come sooner than expected, will require whole-of-nation approach’—Army chief

Javaria Rana -
Gen Dwivedi framed Op Sindoor not just as retaliation to Pahalgam, but as demonstration of India’s capability to fight multi-domain conflicts with integration between services & agencies.

National Interest

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Shekhar Gupta -
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.

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