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Thursday, December 4, 2025
TopicAdvertising

Topic: Advertising

Zomato, Kent, Rolling Stone — Casteism in Indian ads, marketing and how not to say sorry

In Indian marketing and advertising, caste is implied, not acknowledged and addressed. But a few ads have shown the way.

SRK, Salman, Kohli… Unlike Ronaldo, Indian celebs have endorsed junk food for years

Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.

Ronaldo’s Coke snub is a start. Over to Indian celebs to tell us ‘darr ke aage obesity hai’

There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.

Govt amends Cable TV Network Rules to redress complaints against content of programmes

The new rules stipulate a three-layer mechanism — self-regulation by broadcasters, self-regulation by self-regulating bodies and an oversight mechanism by the central government.

‘This call is being recorded for training and quality control’ — and your voice is too

Your voice is connected to your emotional state, and marketing teams want to listen in.

Modi should follow Morrison, demand Facebook and Google share revenues with news publishers

Social media companies are taking away most digital advertising revenues by leeching on content created by news organisations. The model is broken.

With Bappi Lahiri to Govinda, India’s ad industry is laughing at itself. Not everyone gets why

IPL's official partner CRED has created quite a stir with its campaign. But Indian ad makers will have to do more as hate shrinks space for creativity.

Delhi-based adman behind CBI’s TRP case has ‘worked with UP parties, including BJP in 2017’

Kamal Sharma claims unknown persons committed cheating, forgery & breach of trust, based on info he collected from friends in advertising & ‘open sources’.

This Indian ‘Maharajah’ dressed up as Playboy waitress, sumo wrestler & many other avatars

Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

On Camera

My grandmother saved her children in Bhopal gas tragedy—and sacrificed her own life

‘Mother kept pouring water in our eyes whenever the burning became unbearable. She pushed our bodies deep into the blanket, making sure not a single part was exposed,’ my father said.

India’s Russian oil imports are showing up in cryptic new places. The crude map stands redrawn

December oil imports from Russia may drop nearly 50%, but Indian buyers already shifting to non-designated Russian entities and opaque trading channels to keep Russian oil flowing.

India to commission new squadron of submarine-hunting Romeo choppers in Goa later this month

The helicopters produced by Lockheed Martin are known as ‘submarine hunters’. India ordered 24 of these aircraft in 2020 to replace the Sea King helicopters. 15 have been delivered till date.

Gaali cricket: Bavuma stands tall, India’s Test ego cut to size

The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.