scorecardresearch
Saturday, September 13, 2025
TopicAdvertising

Topic: Advertising

Ronaldo’s Coke snub is a start. Over to Indian celebs to tell us ‘darr ke aage obesity hai’

There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.

Govt amends Cable TV Network Rules to redress complaints against content of programmes

The new rules stipulate a three-layer mechanism — self-regulation by broadcasters, self-regulation by self-regulating bodies and an oversight mechanism by the central government.

‘This call is being recorded for training and quality control’ — and your voice is too

Your voice is connected to your emotional state, and marketing teams want to listen in.

Modi should follow Morrison, demand Facebook and Google share revenues with news publishers

Social media companies are taking away most digital advertising revenues by leeching on content created by news organisations. The model is broken.

With Bappi Lahiri to Govinda, India’s ad industry is laughing at itself. Not everyone gets why

IPL's official partner CRED has created quite a stir with its campaign. But Indian ad makers will have to do more as hate shrinks space for creativity.

Delhi-based adman behind CBI’s TRP case has ‘worked with UP parties, including BJP in 2017’

Kamal Sharma claims unknown persons committed cheating, forgery & breach of trust, based on info he collected from friends in advertising & ‘open sources’.

This Indian ‘Maharajah’ dressed up as Playboy waitress, sumo wrestler & many other avatars

Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

Amul’s chocolate powder Nutramul, whose USP was strength — and Jugal Hansraj

Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.

Twitter reports record user growth, explores subscriptions to supplement advertising

Despite adding 20 million new daily users over the quarter, Twitter's advertising revenue fell 23%, with many companies pulling back on spending due to Covid crisis.

On Camera

Russian-style socialism dominated Nehru’s imagination. It was disastrous

It is necessary to break the spell of socialist dogma on the imagination of those attracted by its Utopia as the only scientific way of progress, wrote MA Venkatarao in 1963.

What’s behind bond yields’ logic-defying spike? The market’s concern over the future

While bond yields tend to fall amid low inflation & interest rate cuts, market experts say they’ve been rising due to concerns over tax collections, fiscal deficit & potential impact of US tariffs.

Navy gets first Tata-made Spanish 3D surveillance radar for its warships, 19 more to come

It is one of the most advanced long-range air defence and anti-missile radars. It has been acquired under an about USD 145-million deal signed in 2020.

Gen Zs have taken down the Nepal regime. Here’s why this will never happen in India

To be truly functional and durable, even eternal, a state doesn’t just need a leader, a party or an ideology. It needs functional and robust institutions.