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Friday, November 14, 2025
TopicAdvertising

Topic: Advertising

Zomato, Kent, Rolling Stone — Casteism in Indian ads, marketing and how not to say sorry

In Indian marketing and advertising, caste is implied, not acknowledged and addressed. But a few ads have shown the way.

SRK, Salman, Kohli… Unlike Ronaldo, Indian celebs have endorsed junk food for years

Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.

Ronaldo’s Coke snub is a start. Over to Indian celebs to tell us ‘darr ke aage obesity hai’

There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.

Govt amends Cable TV Network Rules to redress complaints against content of programmes

The new rules stipulate a three-layer mechanism — self-regulation by broadcasters, self-regulation by self-regulating bodies and an oversight mechanism by the central government.

‘This call is being recorded for training and quality control’ — and your voice is too

Your voice is connected to your emotional state, and marketing teams want to listen in.

Modi should follow Morrison, demand Facebook and Google share revenues with news publishers

Social media companies are taking away most digital advertising revenues by leeching on content created by news organisations. The model is broken.

With Bappi Lahiri to Govinda, India’s ad industry is laughing at itself. Not everyone gets why

IPL's official partner CRED has created quite a stir with its campaign. But Indian ad makers will have to do more as hate shrinks space for creativity.

Delhi-based adman behind CBI’s TRP case has ‘worked with UP parties, including BJP in 2017’

Kamal Sharma claims unknown persons committed cheating, forgery & breach of trust, based on info he collected from friends in advertising & ‘open sources’.

This Indian ‘Maharajah’ dressed up as Playboy waitress, sumo wrestler & many other avatars

Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

On Camera

Virat, Anushka, Bumrah selling sarias & cement, dentists, vets, Bihar walls painted in ‘rurbanisation’

Over generations, Bihar’s bane has been its utter lack of urbanisation. But now, even Bihar is urbanising. Or let’s say, rurbanising. Two decades under Nitish Kumar have created a new elite in its cities.

Wealth nears $99 trillion, still Asia’s rich don’t have succession plans

Much of this wealth is tied to founder-led businesses that employ millions and help anchor regional economies.

Turkey blocks transport of Apache choppers to India through its airspace, new route being worked out

Indian govt officials last month skipped Turkish National Day celebrations in Delhi, in a message to Ankara following its support for Islamabad, particularly during Operation Sindoor.

Bihar is where politics moves, and everything else stands still

Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.