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Thursday, December 4, 2025
TopicAdvertising

Topic: Advertising

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

Attention influencers. You may soon be fined lakhs for false ads, or not disclosing paid content

A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

A 1995 advertisement for the shoe brand courted controversy for featuring nude photographs of the two models. The brain behind the campaign was advertising legend Elsie Nanji.

Ed-tech ads draw most complaints, are ‘misleading’, says watchdog report

Findings part of advertising watchdog Advertising Standards Council of India's annual report for April 2021-March 2022 that looks into complaints about 'misleading ads'.

India’s media & entertainment industry to be worth Rs 4.3 lakh crore by 2026, says PwC report

PwC report predicts that India will overtake China as the 'biggest world market for print edition readership in 2025'.

Are there no checks? How offensive Layer’r SHOT body spray ads reached your TV

Two advertisements released by Layer'r SHOT for their body spray have been accused of distasteful innuendo. They have been pulled down from all platforms.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

Marbels – fruity candies everyone loved in the early 2000s which mysteriously disappeared

The chewy, sweet-sour Marbels were all the rage in the early years of the last decade. But despite its popularity, the candies disappeared from the counters in India.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

Adman & actor Gerson da Cunha dies in Mumbai at 92

Da Cunha started his career as a journalist. He then worked in the advertising industry for 25 years and later switched to social sector, which saw him work with UNICEF at global locations.

On Camera

My grandmother saved her children in Bhopal gas tragedy—and sacrificed her own life

‘Mother kept pouring water in our eyes whenever the burning became unbearable. She pushed our bodies deep into the blanket, making sure not a single part was exposed,’ my father said.

India’s Russian oil imports are showing up in cryptic new places. The crude map stands redrawn

December oil imports from Russia may drop nearly 50%, but Indian buyers already shifting to non-designated Russian entities and opaque trading channels to keep Russian oil flowing.

India to commission new squadron of submarine-hunting Romeo choppers in Goa later this month

The helicopters produced by Lockheed Martin are known as ‘submarine hunters’. India ordered 24 of these aircraft in 2020 to replace the Sea King helicopters. 15 have been delivered till date.

Gaali cricket: Bavuma stands tall, India’s Test ego cut to size

The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.