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Friday, October 3, 2025
TopicAdvertising

Topic: Advertising

Attention influencers. You may soon be fined lakhs for false ads, or not disclosing paid content

A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

A 1995 advertisement for the shoe brand courted controversy for featuring nude photographs of the two models. The brain behind the campaign was advertising legend Elsie Nanji.

Ed-tech ads draw most complaints, are ‘misleading’, says watchdog report

Findings part of advertising watchdog Advertising Standards Council of India's annual report for April 2021-March 2022 that looks into complaints about 'misleading ads'.

India’s media & entertainment industry to be worth Rs 4.3 lakh crore by 2026, says PwC report

PwC report predicts that India will overtake China as the 'biggest world market for print edition readership in 2025'.

Are there no checks? How offensive Layer’r SHOT body spray ads reached your TV

Two advertisements released by Layer'r SHOT for their body spray have been accused of distasteful innuendo. They have been pulled down from all platforms.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

Marbels – fruity candies everyone loved in the early 2000s which mysteriously disappeared

The chewy, sweet-sour Marbels were all the rage in the early years of the last decade. But despite its popularity, the candies disappeared from the counters in India.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

Adman & actor Gerson da Cunha dies in Mumbai at 92

Da Cunha started his career as a journalist. He then worked in the advertising industry for 25 years and later switched to social sector, which saw him work with UNICEF at global locations.

Zomato, Kent, Rolling Stone — Casteism in Indian ads, marketing and how not to say sorry

In Indian marketing and advertising, caste is implied, not acknowledged and addressed. But a few ads have shown the way.

On Camera

6 reasons Trump’s Gaza plan won’t work—even if Hamas accepts it

On paper, the 21-point plan looks balanced—Palestinian governance, international oversight, reconstruction pledges. But in reality, it is a non-negotiable diktat.

Nodal officers to fast-tracking NOCs, Kerala govt’s heeding investor concerns, and it means business

As many as 21 policy reforms are under implementation following Invest Kerala Global Summit, as LDF govt works to change perception that the state is not conducive to businesses.

Finnish giant ICEYE to build signature radar microsatellites in India, offers full control to govt

Company builds microsatellites that are smaller, faster, cheaper to produce. ICEYE will develop & launch micro-satellites, hand them over to India, which will have full control & sovereignty.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.