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Saturday, November 15, 2025
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Topic: advertisers

With TikTok ban set to take effect, what about app’s 170 million users in the US

New users will not be able to download TikTok from Apple and Google app stores and existing users will not be able to update the app.

More advertisers could leave X after Musk lashes out

Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post.

From Mad Men to machines — Ad giants Nestle, Unilever shift to AI to cut costs, boost efficiency

Generative AI, which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public's imagination & sparking interest across many industries.

Twitter’s new CEO working on measures to bring back advertisers, reports Financial Times

Linda Yaccarino, who started as CEO on 5 June, is planning to launch full-screen, sound-on video ads for users scrolling through the platform's short-video feed, the report said.

WPL was an experiment for brands—Pepsi, Coke stayed away but Tata got the ‘women’ story

Calling itself the ‘proud’ official partner of the WPL, Tata Safari used Nike-like language in their ads, featuring confident women who would use their cars.

On Camera

Why Tejashwi Yadav failed—Bihar changed, RJD didn’t

RJD, once a prominent representative of Mandal politics, now finds itself in a political era where welfare, good governance, and new aspirations are overshadowing old caste equations.

As govt starts rolling back Quality Control Orders, a look at adverse impact they had, mainly on MSMEs

Between 2016 and 2025, around 700 QCOs were issued by the government. Now, it has withdrawn 69 of them.

Drone manufacturer ideaForge wins orders worth over Rs 100 crore from Army

ideaForge has formed a joint venture to manufacture and market UAVs in the US. Its Q6 UAV is now included in NATO and allied procurement systems.

INDIA has a Congress-sized hole. And the fix begins with a little humility

Without a Congress revival, there can be no challenge to the BJP pan-nationally. Modi’s party is growing, and almost entirely at the cost of the Congress.