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Wednesday, February 18, 2026
TopicAdvertisers

Topic: advertisers

With TikTok ban set to take effect, what about app’s 170 million users in the US

New users will not be able to download TikTok from Apple and Google app stores and existing users will not be able to update the app.

More advertisers could leave X after Musk lashes out

Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post.

From Mad Men to machines — Ad giants Nestle, Unilever shift to AI to cut costs, boost efficiency

Generative AI, which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public's imagination & sparking interest across many industries.

Twitter’s new CEO working on measures to bring back advertisers, reports Financial Times

Linda Yaccarino, who started as CEO on 5 June, is planning to launch full-screen, sound-on video ads for users scrolling through the platform's short-video feed, the report said.

WPL was an experiment for brands—Pepsi, Coke stayed away but Tata got the ‘women’ story

Calling itself the ‘proud’ official partner of the WPL, Tata Safari used Nike-like language in their ads, featuring confident women who would use their cars.

On Camera

Telangana spoke up for Muslim vendor who was attacked. South is different from the North

A poor Muslim man from Kurnool, selling khoya buns during the Medaram Jatara in Telangana, was harassed by some YouTubers and surrounded by a mob over allegations of 'food jihad'.

Venezuela crude returns to India’s oil basket. But only as ‘supplementary’ supply

Indian refiners are testing Venezuelan barrels again as Russian supply sinks, but analysts say volumes will remain limited due to refinery constraints & supply capacity.

US military commander, envoy Sergio Gor visit Indian Army Western Command, Bengaluru next

At the Western Army Command, the American delegation was briefed on the capabilities of the formation, past operations and the path ahead.

The new Great Game—Trump’s playing for time, China for leverage & India for wiggle room

This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.