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Tuesday, March 31, 2026
TopicAdvertisers

Topic: advertisers

With TikTok ban set to take effect, what about app’s 170 million users in the US

New users will not be able to download TikTok from Apple and Google app stores and existing users will not be able to update the app.

More advertisers could leave X after Musk lashes out

Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post.

From Mad Men to machines — Ad giants Nestle, Unilever shift to AI to cut costs, boost efficiency

Generative AI, which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public's imagination & sparking interest across many industries.

Twitter’s new CEO working on measures to bring back advertisers, reports Financial Times

Linda Yaccarino, who started as CEO on 5 June, is planning to launch full-screen, sound-on video ads for users scrolling through the platform's short-video feed, the report said.

WPL was an experiment for brands—Pepsi, Coke stayed away but Tata got the ‘women’ story

Calling itself the ‘proud’ official partner of the WPL, Tata Safari used Nike-like language in their ads, featuring confident women who would use their cars.

On Camera

A communist state’s capitalist expedition. How Kerala CM Pinarayi came to embrace private enterprise

Despite its new avatar, Kerala’s culture remains rooted in socialistic principles. Yet there is growing acceptance to ‘privatisation with participation', observers say.

India developing lethal autonomous weapon systems, database of citizens’ crime risk—House Panel report

Report on impact of AI emergence—drawing upon depositions from several ministries—confirms that the developments come in the absence of AI laws or considerations over them.

Gulf war exposed India’s fragilities. It’s time for navel-gazing, in the national interest

It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.