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Tuesday, July 22, 2025
TopicAdvertisers

Topic: advertisers

With TikTok ban set to take effect, what about app’s 170 million users in the US

New users will not be able to download TikTok from Apple and Google app stores and existing users will not be able to update the app.

More advertisers could leave X after Musk lashes out

Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post.

From Mad Men to machines — Ad giants Nestle, Unilever shift to AI to cut costs, boost efficiency

Generative AI, which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public's imagination & sparking interest across many industries.

Twitter’s new CEO working on measures to bring back advertisers, reports Financial Times

Linda Yaccarino, who started as CEO on 5 June, is planning to launch full-screen, sound-on video ads for users scrolling through the platform's short-video feed, the report said.

WPL was an experiment for brands—Pepsi, Coke stayed away but Tata got the ‘women’ story

Calling itself the ‘proud’ official partner of the WPL, Tata Safari used Nike-like language in their ads, featuring confident women who would use their cars.

On Camera

Bihar mimics 19th-century American South. Citizenship is now weaponised to exclude voters

Disenfranchisement by institutional fiat is profoundly undemocratic. The effect of the ECI's new documentary process in Bihar will tilt the scales in favour of the BJP.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.