Patanjali, which used to sponsor most prime time news shows once upon a time, is almost absent now. Instead, it's the Aam Aadmi Party ads that have taken over.
Advertising has typically endorsed the idea of the 'ideal woman', but that's slowly changing as women reclaim their sexuality and agency in society today.
The book traces decades of Indian advertisement, what went behind their making, and how it relates to changing public psyche and economics of the times.
The IndiGo crisis is nothing short of a threat to India’s stability. Could it be an experiment? Can this happen in any other crucial sector like power or railways?
November exports to the US saw 10% growth from the previous month. Overall, in the first 8 months this fiscal, the merchandise exports to the US touched has touched $59bn.
It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.
Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.
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