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Tuesday, September 23, 2025
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Topic: advertisements

Facebook could pocket $1 billion by showing ads in Instagram’s Explore tab

An analyst says the move indicates how FB continues to find ways to extend revenue by monetizing under-monetized engagement and usage.

New Twitter experiment shows some users many more ads

Twitter is running an experiment with ad load which could be a way to sustain revenue growth despite a declining user base.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

The modern Indian woman deserves better advertisements

Advertising has typically endorsed the idea of the 'ideal woman', but that's slowly changing as women reclaim their sexuality and agency in society today.

Railways to implement goods-for-ads barter system on trains

The Railways has decided to offer publicity on trains for goods and services on a trial basis.

Smriti Irani, you’re banning the wrong ads

There are already multiple ads that perpetuate sexist stereotypes and have questionable content. 

Not always a stroke of genius: Decoding decades of Indian advertisements

The book traces decades of Indian advertisement, what went behind their making, and how it relates to changing public psyche and economics of the times.

On Camera

Bads of Bollywood can’t get more brazenly nepo. The joke’s on us

After watching the most discussed series on Netflix, I was planning to write an asterisk-heavy column. As a tribute to the asterisks in its...

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

India takes a relook at Russian Su-57, but not for its stealth. Here’s why

India exited the Indo-Russian FGFA programme in 2018. But now it might procure at least 2 squadrons of Su-57 aircraft from Russia and evaluate Russian proposal to manufacture them in India.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.