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Friday, March 29, 2024
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Topic: advertisements

‘Asli swaad zindagi ka’ — this 90s Cadbury Dairy Milk commercial changed Indian advertising

In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.

Toothbrush, paint, AC, plywood can all ‘protect’ against Covid. If you believe these ads

Many brands are selling their products on a pitch meant to tap into fears triggered by the pandemic, with some directly offering 'protection' against coronavirus. 

Facebook set to get legal rights to show music videos

Facebook CEO Mark Zuckerberg Thursday said the company is trying to expand into video features where creators can build a 'community' of fans or supporters.

Army against ‘soldiers’ endorsing pan masala or fairness cream, will vet ads before release

Worried about negative portrayal, Indian Army will now scan all advertisements showing actors in the uniform, and take strong note if any violation is spotted.

In Indian TV ads, Aam Aadmi Party is the new Patanjali this festive season

Patanjali, which used to sponsor most prime time news shows once upon a time, is almost absent now. Instead, it's the Aam Aadmi Party ads that have taken over.

Here’s how Indian films of the 1930s and 1940s used Gandhi in their ads

Gandhi watched one Hindi film in his lifetime & hated it. But Indian filmmakers of the time kept publicising their movies under the Mahatma’s name.

Facebook could pocket $1 billion by showing ads in Instagram’s Explore tab

An analyst says the move indicates how FB continues to find ways to extend revenue by monetizing under-monetized engagement and usage.

New Twitter experiment shows some users many more ads

Twitter is running an experiment with ad load which could be a way to sustain revenue growth despite a declining user base.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

The modern Indian woman deserves better advertisements

Advertising has typically endorsed the idea of the 'ideal woman', but that's slowly changing as women reclaim their sexuality and agency in society today.

On Camera

Oka to Nagarathna—Bombay High Court judges taking up the cudgel when faith in courts eroding

When lynching, hate speech and bulldozer politics do not speedily invite the wrath of courts, then something is wrong with the third pillar of governance.

Congress attacks chief economic advisor over statement on unemployment, asks BJP govt to ‘vacate seat’

While releasing 'India Employment Report 2024', V Anantha Nageswaran said govt can't solve 'all social, economic challenges'. Congress leader Kharge says CEA protecting 'dear leader'.

Amid plans to lift AFSPA, Army starts joint training with Jammu & Kashmir Police

In an interview with Gulistan News this week, Union Home Minister Amit Shah said the government would leave law and order to J&K Police and slowly withdraw troops.

For BJP, Kejriwal is an idea whose time has come to be destroyed

The ‘idea’ Kejriwal's politics grew around was a no-holds-barred fight against corruption. That is the reason Modi govt has now tarred him and his entire party with the same paint.