PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.
The Advertising Standards Council of India's annual complaints report also revealed a sharp increase in the number of misleading ads featuring celebrities and influencers.
Morbi makes 80-90% of India’s ceramic exports. The West Asia conflict has cut its propane supply, shutting 200 factories and threatening 400 more—along with 9 lakh livelihoods.
The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.
Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.
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