scorecardresearch
Tuesday, September 23, 2025
TopicAdvertisements

Topic: advertisements

Mohanlal embraces his feminine side—in a jewellery ad that redefines masculinity

The Vinsmera Jewels ad with Mohanlal breaks from familiar tropes—no ideal daughter, blushing bride, proud father, or feminist monologues.

Urban Company’s new ad highlights migration bias—and who gets to be visible

The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.

Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting

In 'Sky High: The Untold Story of IndiGo', Tarun Shukla narrates how IndiGo's branding set it apart from other airlines when it was launched.

Advertisement norms for doctors, corporate hospitals can’t be different, says NMC panel

NMC panel agrees on provisions prescribing 'ethical standards' for ads by healthcare institutions, extending norms applicable to doctors.

Ads for charitable causes shouldn’t make viewer feel ashamed for not contributing, say new ASCI norms

Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.

Don’t get fooled by miracle beauty ads – this quackery must be stopped

It is necessary to establish a centralised database or online platform to verify the credentials and certifications of cosmetologists.

92% advertisements for real money gaming did not adhere to guidelines in FY23, says ASCI report

The Advertising Standards Council of India's annual complaints report also revealed a sharp increase in the number of misleading ads featuring celebrities and influencers.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

From Zoozoos to Byju’s, Swiggy, Cred — how IPL ads tell us who’s watching cricket in India

The high-entertainment IPL draws millions of viewers, making it perfect marketing space. But now, more than traditional brands, e-commerce businesses dominate the space.

On Camera

Bads of Bollywood can’t get more brazenly nepo. The joke’s on us

After watching the most discussed series on Netflix, I was planning to write an asterisk-heavy column. As a tribute to the asterisks in its...

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

India takes a relook at Russian Su-57, but not for its stealth. Here’s why

India exited the Indo-Russian FGFA programme in 2018. But now it might procure at least 2 squadrons of Su-57 aircraft from Russia and evaluate Russian proposal to manufacture them in India.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.