PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.
The Advertising Standards Council of India's annual complaints report also revealed a sharp increase in the number of misleading ads featuring celebrities and influencers.
IAF is firming up plans to revamp airlift capabilities with medium transport aircraft that will be assembled in India & serve as its main workhorse. Embraer is leading contender as of now.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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