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Friday, November 1, 2024
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Topic: advertisements

Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting

In 'Sky High: The Untold Story of IndiGo', Tarun Shukla narrates how IndiGo's branding set it apart from other airlines when it was launched.

Advertisement norms for doctors, corporate hospitals can’t be different, says NMC panel

NMC panel agrees on provisions prescribing 'ethical standards' for ads by healthcare institutions, extending norms applicable to doctors.

Ads for charitable causes shouldn’t make viewer feel ashamed for not contributing, say new ASCI norms

Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.

Don’t get fooled by miracle beauty ads – this quackery must be stopped

It is necessary to establish a centralised database or online platform to verify the credentials and certifications of cosmetologists.

92% advertisements for real money gaming did not adhere to guidelines in FY23, says ASCI report

The Advertising Standards Council of India's annual complaints report also revealed a sharp increase in the number of misleading ads featuring celebrities and influencers.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

From Zoozoos to Byju’s, Swiggy, Cred — how IPL ads tell us who’s watching cricket in India

The high-entertainment IPL draws millions of viewers, making it perfect marketing space. But now, more than traditional brands, e-commerce businesses dominate the space.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

On Camera

Bibek Debroy was an ‘Acharya’ in India’s intellectual history

In the centuries to come, economist Bibek Debroy's Mahabharata will attain the importance we attach to the texts of Shankara, Ramanuja, and Madhvacharya.

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

All about Major Bob Khathing, whose daring expedition & diplomatic parleys secured Tawang for India

The decorated Naga officer from Manipur also served as envoy to Myanmar & Nagaland chief secy. Defence Minister Rajnath Singh inaugurated a museum dedicated to the Tawang hero Thursday.

From 2004 to 2024, bad news has come wrapped as good news for Congress

Congress is silently acknowledging it over-read verdict of last general election. You can see it in easy concession to SP. It will likely be more reasonable in Maharashtra & Jharkhand.