PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.
The Advertising Standards Council of India's annual complaints report also revealed a sharp increase in the number of misleading ads featuring celebrities and influencers.
By consolidating 29 laws into four codes, compliance is streamlined and regulations are simplified, improving “ease of doing business”. This is bound to improve investor confidence.
Rural ownership of motor vehicles jumped from 19 percent in 2011-2012 to 59 percent in 2023-2024, while urban rose from 40 percent to 68 percent during the same time period, study by two members of PM-EAC says.
At the Jindal Literature Festival, Maj Gen (Retd) Lakhwinder Singh reveals secrets from 25 years ago, speaking about the decision that outwitted Musharraf and changed the course of the war.
It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.
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