PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.
The Advertising Standards Council of India's annual complaints report also revealed a sharp increase in the number of misleading ads featuring celebrities and influencers.
The Economic Survey 2025-26 is not a celebration of success, but a measured warning that the traditional paradigms of global economic growth are no longer applicable.
The IT services sector contributed more than half of India’s Gross Value Added, serving as a major driver of exports and employment, the Economic Survey 2025-26 has found.
Shield AI will provide V-BAT vertical takeoff & landing drones along with licences for software, which will be integrated into aircraft and made available to select Indian partners.
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.
COMMENTS