Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.
Under the policy, influencers who post content on state’s social, administrative, religious, financial & cultural matters will receive paid ads from govt for up to Rs 8 lakh per month.
The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
In letter to UPSC, DoPT says Centre needs to 'review & reform this aspect'. This comes after pushback from Oppn & allies who say lateral entry being used to circumvent reservations.
The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.
WhatsApp's previous privacy campaign ads show the potential for impactful storytelling but the recent effort indicates that the brand might need to reevaluate its creative approach.
Nike’s inclination toward femvertising isn’t new. In 2016, it launched the Da Da Ding campaign portraying the power of Indian women. Directed by Francois Rousselet, the campaign was a hit.
P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.
Pakistan’s reported air strikes on Kabul last night, coinciding with Acting Afghan Foreign Minister Amir Khan Muttaqi’s visit to India, seem intended to send...
Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.
In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.
Pakistan’s army has been a rentier force available to a reasonable bidder. It has never come to the aid of any Muslims including Palestinians or the Gazans, except making noises here and there.
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