Under the policy, influencers who post content on state’s social, administrative, religious, financial & cultural matters will receive paid ads from govt for up to Rs 8 lakh per month.
The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
In letter to UPSC, DoPT says Centre needs to 'review & reform this aspect'. This comes after pushback from Oppn & allies who say lateral entry being used to circumvent reservations.
The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.
WhatsApp's previous privacy campaign ads show the potential for impactful storytelling but the recent effort indicates that the brand might need to reevaluate its creative approach.
Nike’s inclination toward femvertising isn’t new. In 2016, it launched the Da Da Ding campaign portraying the power of Indian women. Directed by Francois Rousselet, the campaign was a hit.
P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.
The report comes a day after Elon Musk endorsed an antisemitic post on X that falsely claimed members of the Jewish community were stoking hatred against white people.
The streaming company selected Microsoft last year to provide technology and sell ads on its behalf, in part because Microsoft offered to pay a ‘revenue guarantee.’
India should have secured greater savings by pressing Russia for prices nearer the cap while sustaining high volumes. This would have preserved strategic autonomy and served economic logic.
One such website has drawn particular scrutiny for spreading fake stories that have upset not only the Indian but also foreign defence firms by falsely attributing misinformation.
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