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Friday, October 10, 2025
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India’s Got Blatant—influencers are peddling soft porn

If social media content creators refuse to remain within social norms, legal and regulatory frameworks have a duty to step in and prevent social decay.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

What does the extra ‘w’ in Groww mean? New ad answers in a poem

Little is known about the copywriter behind the ad, but the audience is demanding a raise for them.

Swiggy Instamart’s New Year ad is a total buzzkill. Even Himesh Reshammiya couldn’t save it

Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.

IKEA’s closet experience, 5 Star’s AI disruption—a look back at the best ads of 2024

From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

Cadbury 5 Star new ad flips the script on AI. It is humorous, perfectly timed

The campaign addresses AI-related concerns in a way that resonates with the audiences grown weary of tech-driven monotony.

Coca-Cola failed to leverage AI. Its new Christmas ad feels lifeless, hollow

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

Flipkart’s new newspaper ad breaks mould of mundane print advertising, offers a ray of hope

The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.

On Camera

In Great Game for Kabul, India plays a patient hand. Multi-alignment to compartmentalisation

Pakistan’s reported air strikes on Kabul last night, coinciding with Acting Afghan Foreign Minister Amir Khan Muttaqi’s visit to India, seem intended to send...

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

How Pakistan thinks: Army for hire, ideology of convenience

Pakistan’s army has been a rentier force available to a reasonable bidder. It has never come to the aid of any Muslims including Palestinians or the Gazans, except making noises here and there.