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Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

India’s Got Blatant—influencers are peddling soft porn

If social media content creators refuse to remain within social norms, legal and regulatory frameworks have a duty to step in and prevent social decay.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

What does the extra ‘w’ in Groww mean? New ad answers in a poem

Little is known about the copywriter behind the ad, but the audience is demanding a raise for them.

Swiggy Instamart’s New Year ad is a total buzzkill. Even Himesh Reshammiya couldn’t save it

Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.

IKEA’s closet experience, 5 Star’s AI disruption—a look back at the best ads of 2024

From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

Cadbury 5 Star new ad flips the script on AI. It is humorous, perfectly timed

The campaign addresses AI-related concerns in a way that resonates with the audiences grown weary of tech-driven monotony.

Coca-Cola failed to leverage AI. Its new Christmas ad feels lifeless, hollow

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

On Camera

Age-gap romances are tricky in India. Here’s how Bollywood navigates them

Cheeni Kum challenged many conventions. It didn’t shy away from addressing concerns of a man in his sixties, from ‘keeping up’ with his much younger partner.

Consumer Price Index gets up to date. Airfare, OTT plans, e-commerce prices in new basket—MoSPI secy

New CPI series will take 2024 as base year, will provide more accurate measure of inflation, spending on digital services. Expected to enhance representation and reliability, says Saurabh Garg.

Joint production, closer ties, emerging tech: The foundation of new defence pact between India & US

The agreement, signed after meeting between Rajnath and US Secretary of War Pete Hegseth on sidelines of ADMM-Plus in Kuala Lumpur, aims to deepen bilateral ties in the critical sector.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.