Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.
From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.
The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.
Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.
India should have secured greater savings by pressing Russia for prices nearer the cap while sustaining high volumes. This would have preserved strategic autonomy and served economic logic.
One such website has drawn particular scrutiny for spreading fake stories that have upset not only the Indian but also foreign defence firms by falsely attributing misinformation.
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