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Saturday, January 10, 2026
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Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

India’s Got Blatant—influencers are peddling soft porn

If social media content creators refuse to remain within social norms, legal and regulatory frameworks have a duty to step in and prevent social decay.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

What does the extra ‘w’ in Groww mean? New ad answers in a poem

Little is known about the copywriter behind the ad, but the audience is demanding a raise for them.

Swiggy Instamart’s New Year ad is a total buzzkill. Even Himesh Reshammiya couldn’t save it

Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.

IKEA’s closet experience, 5 Star’s AI disruption—a look back at the best ads of 2024

From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

On Camera

Liberal methods reach social justice faster than socialism: Minoo Masani

The biggest capitalist has to consider what the smallest man in the market wants. This is how the consumer is king and this is what is called a free market economy, Minoo Masani wrote in 1966.

Grounded no more: Andhra govt revives no-frills Dagadarthi airport near Nellore to boost south coast link

As Visakhapatnam readies a mega airport, the Andhra Pradesh government has revived its shelved Dagadarthi project, aiming to boost cargo and connectivity on the south coast.

Oreshnik, ATACMS & Storm Shadow: All about the missiles Russia and Ukraine are firing

Both the Russian and Ukrainian militaries are leaning on drones, but they’re also firing cruise and ballistic missiles, some of them relatively new and experimental.

Thank you Trump, again. India now has reason to shed fear of free trade and spur reform

UK, EFTA already in the bag and EU on the way, almost every member of RCEP except China signed up, and even restrictions on China being lifted, India has changed its mind on trade.