New Delhi: The Bureau of Outreach and Communication (BOC) — the advisory body on media strategy under the Ministry of Information and Broadcasting (I&B) — will now be known as the Central Bureau of Communication, following a gazette notification issued Tuesday.
This change was made with the purpose of “maintaining uniformity and streamlining” the vocabulary of the state and central divisions, according to a souce in the I&B ministry.
“The nomenclature of BOC at different levels shall be ‘Central Bureau of Communication’ (CBC) at the headquarter-level,” read the notification signed by C. Senthil Rajan, joint secretary, I&B.
From now on, the field, zonal and regional offices will have ‘CBC’ attached to their nomenclature as a prefix ahead of the state’s and region’s name.
“It was necessary to maintain uniformity and streamline the nomenclature, but the rest of the structure and set-up will remain the same,” a source in the I&B ministry told ThePrint.
“Earlier, we had different names for state and central divisions and, therefore, it was necessary to reorganise. We have mentioned everything in the notification. This change does not have a larger implication,” added the source.
According to its website, the department was set up in December 2017 to provide “360 degrees communication solutions” to ministries, departments, public sector undertakings (PSUs), and autonomous bodies. It was formed by integrating the Directorate of Advertising and Visual Publicity, the Directorate of Field Publicity and the Song & Drama Division.
With 23 regional outreach bureaus and 148 field outreach bureaus, the CBC’s functions include disseminating information on government policies and programmes through print, television and digital media.
(Edited by Tony Rai)