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Baba Ramdev’s Patanjali is in a free-fall & it can’t be blamed on the slowdown alone

Unplanned expansion, a poor supply chain, inconsistent product quality and business practices, combined with the slowdown, have badly hurt Patanjali's revenues.

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New Delhi: India’s slowing growth has left few sectors of the economy untouched and hurt the bottomlines of some of the country’s biggest companies.

But Baba Ramdev’s Patanjali Ayurved, a rising FMCG star until recently, has more than the slowdown to blame. Unplanned expansion, a poor supply chain, inconsistent product quality and business practices – along with the slowdown – have come together to pull the company down like no others in the sector, analysts said.

Launched in 2009, Patanjali had badly disrupted the FMCG market over the last five years. Riding on its ‘swadeshi identity’, the Haridwar-headquartered firm had risen to become the country’s second-biggest FMCG player, behind the conglomerate Hindustan Unilever (HUL), by 2017.

According to a report by global consumer research firm Kantar Worldpanel, Patanjali’s sales, in terms of volume, has shrunk in urban areas, whereas its growth has reduced to a third in rural areas.

The firm’s sales volume has declined by 2.7 per cent in urban areas for the financial year ending April 2019, while its rural sales grew 15.7 per cent. In sharp contrast, the year before, the company grew 21.1 per cent in urban areas and 45.2 per cent in rural regions.

A Reuters report, quoting data from CARE Ratings, said “provisional data indicated sales of just Rs 4,700 crore in the nine months to 31 December (for FY 2018-19)”. It is the second successive poor year for the company.

At its peak in the 2016-17 fiscal, Patanjali had managed sales of  Rs 10,000 crore. It then predicted that it would double its sales to over Rs 20,000 crore in the next year. Instead, sales plunged to Rs 8,100 crore in the 2017-18.

Before the current downturn, the Haridwar firm had grown at almost 100 per cent year-on-year between 2014 and 2017. The company had also managed to push its turnover from nearly Rs 2,000 crore in 2014-15 to Rs 5,000 crore in 2015-16 before further doubling it to Rs 10,000 crore in 2016-2017. 

Among the worst in the sector

Although the FMCG sector hasn’t been immune to the slowdown, Patanjali’s competitors have fared relatively better.

According to data quoted by Hindu Businessline, sourced from consultancy firm Prabhudas Lilladher, “Hindustan Unilever Limited’s (HUL) volume growth in the first quarter was 5.5 per cent, down from the year-ago period’s 12 per cent.”

The report also said Marico’s volume growth was 7 per cent this quarter, down from last year’s corresponding quarter’s 10.4 per cent. Dabur India’s volume growth stood at 6 per cent (in the first quarter), versus the 21 per cent during the same period a year ago.

Patanjali appears to be feeling the heat. Its once-ubiquitous advertisements can hardly be found on TV, radio and in print.

According to data with AdEx India, a division of TAM Media Research, Patanjali was the third biggest FMCG advertiser in India in 2016, behind HUL and Dettol-maker Reckitt Benckiser.

Between January and July of 2018, Patanjali had slipped to 11th place. It has now further dropped to 40th rank in the same period of 2019.

The company also hasn’t launched a single new product in the last nine months while retailers in the Delhi-NCR region complain that its much-hyped range of baby care products, Shishu Care, hasn’t been available for the last three months. It is also missing from online platforms.

Also read: 5 years on, Baba Ramdev isn’t smitten by Modi & Patanjali will back any pro-farmer govt

A falling empire?

At the heart of New Delhi’s shopping district of Connaught Place, Patanjali Chikitsalaya was one of the firm’s most frequently visited outlets. Located right opposite to the iconic Odeon Cinemas, the store stood out for the Patanjali signboard with a smiling Ramdev.

While the signboard continues to exist, the store has been shut; it has been taken over by a tobacco outlet that has let the smiling Ramdev stay.

At Gole market, in one of the other top-selling Patanjali outlets, there is a dearth of the company’s products. The outlet has, instead, stocked up with other FMCG products.

Several retailers in the Delhi-NCR region said this had been the trend, with overall demand for ‘brand Patanjali’ having fallen.

“I don’t remember the last time that I sold the Patanjali fruit juices or a packet of their porridge,” said Praveen Kumar, owner of a small Patanjali outlet in the congested lanes of Karol Bagh in West Delhi.

“Half of their products remain unavailable due to which I have started procuring all other Ayurveda and herbal brands such as Khadi and Jiva Ayurveda.”

Kumar had opened the shop in 2015 when his monthly revenue was over Rs 15,000. “Today, I barely earn around Rs 4,000 to Rs 5,000 a month,” he said.

Ravinder Pal Singh, owner of a mega Patanjali outlet in MGF Metropolis Mall, Gurugram, said he might shut his store soon.

“Three years ago, my sales stood at around Rs 17 lakh to Rs 18 lakh annually,” he said. “Today, the sales are around Rs 3 lakh, of which we have to pay the electricity bill, real estate rental, salary of the Ayurveda doctor, salary of four other staffers among other expenses. I am running into losses.”

Singh blamed recurring unavailability of products, lack of consumer interest and poor profit margins for the situation.

Mohit Gupta, a store owner at Patparganj in East Delhi echoed Singh’s complaints. “All the products keep going off the shelves due to interrupted supply. It is embarrassing for us when we see consumer returning empty-handed.” 

We will be back on top by 2021: Patanjali

Despite its troubles, Patanjali says it will bounce back by 2021 while pointing out that its problems affect other players in the sector.

“The challenges that we are facing today are not exclusive to us,” company spokesperson S.K. Tijarawala said. “We are facing similar headwinds that everyone else has after demonetisation and GST. But we being a new player, have been affected,” he added.

“Our supply chain has now been strengthened to take care of our large stable of products and we are developing a policy on advertisements. By 2021, we will be back as top advertisers and top FMCG company.”

Tijarawala explained that the company was facing difficulties in strengthening the supply chain which has led to the unavailability of its products in the market. “We are in the process of rolling out software at all retail outlets connected to our headquarters that will reduce the gap between the order received and order dispatched,” he said.

As for the advertisements, Tijarawala said the company hasn’t launched any new product this year, and so it is not running many promotions.

“We are on a major strategic point where we need to align our new acquisition plan of Ruchi Soya,” he said. “We are focusing on garnering internal resources to feed the fund requirement to buy Ruchi due to which we have shifted to a saving mode. The idea was to buy it mostly through internal money and not debt.”

In July, Patanjali had won the Rs 4,350-crore bid to take over edible oil player Ruchi Soya.

Comeback will be a challenge for company: Experts

Experts, however, aren’t so sure that the company can arrest the slide.

“Whatever Patanjali is going through is self-inflicted,” said Arvind Singhal, chairman of retail consultancy, Technopak. “Its slowdown is not related to the slowdown in the economy but to the illogical expansion, ill-maintained supply chain and poor product quality.”

Singhal added that it was advertisements that pulled consumers towards the brand. “The company invested hugely in advertisements that made customers excited to try the products. With customer’s demand, channel partners also got excited,” Singhal said. “But the company started sourcing products without quality control. Now the consumer is turned off with their products and recurring shortages. It is very difficult for Patanjali to make a comeback.”

Not just sales, the brand equity is also being damaged, experts claim.

“The power of a brand is not the face of brand endorser rather it’s the business ethics of the company,” said Santosh Sood, former COO of Rediffusion Y&R, a brand consultancy and ad agency. “In this case, the company became a quick hit as consumers connected with the deity image of yoga guru Ramdev and his simple style of living. But the connect is not forever,” Sood added.

“It started promoting the brands as ‘swadeshi‘ and ended up listing its products on American giant Amazon,” he said. “It shows the difference between what they say and do. The revival of brand Patanjali seems difficult and is only possible if they run the company professionally.”

K. Vaitheeswaran, a serial entrepreneur and author of the book Failing To Succeed suspects there’s something wrong with either the quality of Patanjali’s products or its distribution network.

“Developing and launching FMCG products is not tough. It is also not difficult to get early sales and momentum,” Vaitheeswaran said.

“Maintaining the sales momentum, however, requires a lot. The product quality must be so good that it creates a positive word of mouth leading to a cycle of repeat sales. There should also be enormous discipline in creating a sales process across distributors, stockists, retailers to ensure steady movement of inventory on and off the shelves.

“This is a strong point of the multinational FMCG giants. I suspect that if any one of these things is not maintained, early sales momentum will drop.”

Also read: Patanjali shelves plan to re-launch its ‘swadeshi’ messaging app Kimbho


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  5. *क्या पतंजलि ने बंदूक की नोक पर आप को लूटा*
    क्या आचार्य बालकृष्ण ने आपकी जेब काटी ?
    क्या आचार्य जी ने समोसा,चटनी ताबीज, भभूत के नाम से आपको उल्लू बनाया?
    क्या 200 देशों में योग पहुंचाकर रामदेव जी व पतंजलि ने हाफिज सईद व दाऊद इब्राहिम जैसा गुनाह व वैश्विक अपराध किया है ?
    क्या मदर टेरेसा जिसको जीते जी चमत्कारी संत घोषित किया,
    जो छूकर बीमारी ठीक करती थी
    वह हॉस्पिटल में तड़प तड़प कर मरी, आपने कभी सवाल उठाया?
    क्या आचार्य बालकृष्ण या बाबा रामदेव ने खुद को भगवान , गॉड या अवतार घोषित किया ?
    क्या हॉस्पिटल खोलना, अनाथालय खोलना, विद्यालय खोलना, धर्मशाला बनाना, शहीदों को सम्मानित करना, लंगर चलना, किसान के खेत से जड़ी बूटियां खरीदकर मिलावट रहित चीजे बनाकर पाप किया है ?
    क्या आचार्य बालकृष्ण जी विजय माल्या, नीरव मोदी की तरह देश को लूटने का अपराध किया है?
    आप सालों तक आप अपनी जेब कटवा कर फेयर एंड लवली रगड़ते रहे, क्या आप गोरे हुए?
    इस पतंजलि का पाप यह है कि इसने कोलगेट जो नीम, तुलसी, वेद, रामायण, महाभारत को नही मानती थी, हम हड्डियों का चूर्ण रगड़ते थे,उस 80 साल पुरानी कोलगेट को इसी हवाई चप्पल में रहकर ,फटी बनियान पहनने वाले आचार्य ने वेदशक्ति बनाने को मजबूर कर दिया ?
    पर उससे आपको दिक्कत नही क्योंकि हिंदुस्तान यूनिलीवर, कोलगेट, नेस्ले तो आपके मामा की कंपनियां है,
    और वह तो व्यापार नही जो कमाती है वह सीधे अंग्रेजो को नही प्रधानमंत्री आपदा राहत कोष में भेजती है ?
    क्या आप ने सवाल उठाया कि जब 2000 साल पहले महर्षि सुश्रुत 100 प्रकार की सर्जरी कर सकते थे, तो आज भारत में आयुर्वेद के ऊपर अनुसंधान क्यों नहीं की होता?
    क्या आपने सवाल उठाया कभी ?
    आज भारत में एलोपैथी के ऊपर सारा बजट क्यों खर्च किया जाता है ?
    क्या आपने कभी कश्मीर में पत्थरबाजी करने वाले आतंकवादियों पर सवाल उठाया?
    क्या आपने किसी डॉक्टर को आंखों के डॉक्टर को चश्मा लगाते हुए इलाज करते देखकर उसके ऊपर सवाल उठाया?
    क्या हमने देश के अंदर लाखों विदेशी कंपनियां जो लूट रही है उस पर सवाल उठाया ?
    जॉनसन एंड जॉनसन के ऊपर अमेरिका में पाउडर से कैंसर होने 32000 करोड का जुर्माना किया गया, लेकिन शायद इसपर आपको यकीन ना हो तो गूगल कर लो, क्योंकि आप तो 99 रुपये के जियो के क्रांतिकारी हो?
    क्या आपने कभी उसके ऊपर सवाल उठाया ?
    कभी पोस्ट डाली कि भारत मे उसको बैन किया जाए?
    याद रखिये हम यह विरोध करके पतंजलि का नही भारत का नुकसान कर रहे हैं?
    लाला लाजपत राय ने कहा था कि पूरी दुनिया में केवल भारतीय हिंदू ऐसी कौम है जो अपने महापुरुषों ,अपने व्रत,त्योहार, परंपराओं ,संस्कृति और अपने भगवानों को गाली देकर उनका अपमान करके गर्व महसूस करते हैं?
    हम होली पर,दिवाली पर ,करवा चौथ पर, रक्षाबंधन पर,अपने तो अपने भगवान श्रीकृष्ण पर ,हनुमान जी को भी नही छोड़ा,उन पर चुटकुले बनाकर ,उनका मजाक करके ,उपहास बनाकर उनके ऊपर पोस्ट वायरल करके हम समझते हैं हम बहुत पढ़े लिखे हो गए, सोचते है कि हमने बहुत बड़ा तीर मार लिया और हम महान हो जाएंगे।
    अगर आप पतंजलि बाबा रामदेव , आचार्य बालकृष्ण को गाली देकर तीस मार खां बन सकते हैं,
    आपको भारत रत्न मिल जायेगा, आप परमवीर बन जायंगे तो आप जरूर कीजिये,
    ताकि ऊपर बैठकर भगत सिंह , राजगुरु, आज़ाद, बिस्मिल, सावरकर जी हमे देखकर सिर पीट सके कि हम जैसे निक्कमे,नकारा लोगों के लिए वह क्यों खामखां फांसी चढ़े?

    इसलिए एक बार विचार करें कि इससे क्या होगा, किसका फायदा होगा, हम किसके मोहरे बन गए?

    • hume is baat ka garv h ki patanjali ek sawadesi company h. lekin sirf swadesi hona hi product ko accha ni bana deti h. costomer ko quality milegi to wo us brand ko follow karega hi karega. aap Ayurveda ka naam pe product launch karte ho or us me chemical bhi mila ho to fair n lovely or aapke product me koi anter ni h. patanjali ne itne kam time itne sare product launch kar diye wo b sirf dusre brands ko copy karke. patanjali k kuch hi product acche h banki sub dusre brands k tarah hi h.

  6. पतंजलि और स्वामी रामदेव जी के विरुद्ध दुष्प्रचार करने वाले षड्यंत्रकारियों को खरी-खरी –

    मोदी जी ने इस 15 अगस्त को जब आर्गेनिक खेती को बढ़ावा देने, पॉलीथिन को बंद करने और स्वदेशी को बढ़ावा देने की घोषणा की तो मन गदगद हो गया, इतनी खुशी हुई की बता नहीं सकता लेकिन प्रसन्न मन में तुरंत उस दिव्य व्यक्ति की ओर ध्यान चला गया जो पिछले 20 साल से इन तीनो चीजों के लिए जन आंदोलन कर रहा है, वह और कोई नहीं स्वामी रामदेव जी थे।
    स्वामी रामदेव जी के स्वस्थ और समृद्ध भारत बनाने के अभियान का ही परिणाम है कि भारत की लोकप्रिय सरकार को इस दिशा में सोचना पड़ा … एक तरफ जहाँ करोड़ों लोग स्वामी रामदेव जी के कार्यों के प्रति सम्मान का भाव रखते हैं वहीं दूसरी ओर कुछ कुंठित मानस्किता के लोग विदेशी कंपनियों के प्रभाव में आकर हरेक क्षण स्वामी रामदेव जी और आचार्य बालकृष्ण जी की आलोचना के अवसर की तलाश करते रहते हैं।

    आचार्य जी के बीमार होने पर जो भाषा का इस्तेमाल एक वर्ग द्वारा सोशल मीडिया पर किया गया वो अत्यंत निंदनीय है .. यह मुठ्ठीभर लोगों का काम बताकर हम इसको सोशल मीडिया पर नज़र अंदाज नहीं कर सकते हैं। इनका जवाब भी हमको इनकी भाषा में देना ही पड़ेगा।
    क्या कभी पेप्सिको, कोकाकोला, हिंदुस्तान यूनिलीवर जैसी अन्य विदेशी कंपनियों के मालिकों से आप यह उम्मीद कर सकते हो जो मैं नीचे लिख रहा हूँ

    1. स्वामी रामदेव जी ने हर कार्यक्रम में कहा कि हमको परम दिव्य और परम वैभवशाली भारत का निर्माण करना है….. क्या यह बात किसी विदेशी कम्पनी के मालिक को कहते देखा है।

    2. स्वामी रामदेव जी ने स्वदेशी के जरिये चीन की अर्थव्यवस्था को चुनौती देने की बात कही। .. क्या आप उम्मीद कर सकते हैं कि पेप्सिको का मालिक यह कहे

    3. स्वामी रामदेव जी ने गाय की रक्षा को ग्रामीण अर्थव्यवस्था से जोड़ते हुए हमेशा कहा कि गाय हमारी माँ है, इसकी रक्षा करने के लिए हर संभव कदम उठाए जाएंगे। क्या हिंदुस्तान यूनिलीवर के मैनेजमेंट ने गाय को लेकर एक भी बार बोला..

    4. स्वामी रामदेव जी एक हज़ार आचार्यकुलम के जरिये वैदिक शिक्षा को बढ़ाने का विजन रखते हैं। क्या कोकाकोला को वैदिक शिक्षा का “क ख ग” भी मालूम है।

    5. धरती माता को माँ मानते हुए स्वामी रामदेव जी ने हजारों एकड़ में सफल ऑर्गेनिक खेती कर करोड़ों किसानों के लिए जहर मुक्त खेती का मार्ग दिया। क्या नेस्ले ने कभी धरती को जहर मुक्त करने की बात कही

    6. स्वामी रामदेव जी और आचार्य बालकृष्ण जी ने आयुर्वेद को पुनः लोकप्रिय बनाया। दुनिया का सबसे बड़ा आधुनिक आयुर्वेद ग्रन्थ हर्बल एन्सायक्लोपीडिया जैसे अनेक ग्रन्थ लिखे। क्या प्रॉक्टर गैंबल ने आयुर्वेद के मूल सिद्धांतों में इन्वेस्ट किया, उसको बढ़ावा दिया

    7.स्वामी रामदेव ने शिक्षा का भारतीयकरण करने के लिए सरकार को वैदिक बोर्ड बनाने के लिए राजी किया। क्या विदेशी कम्पनी आईटीसी को पता है शिक्षा का भारतीयकरण क्या होता है

    8. स्वामी रामदेव ने देश में और विदेश में पड़े काले धन के खिलाफ आर्थिक आंदोलन किया। क्या वालमार्ट ने काले धन के विरुद्ध कुछ बोला

    9. स्वामी रामदेव ने 10 लाख किमी की यात्रा कर फ्री योग शिविर के जरिये करोड़ों लोगों को योग सिखाकर मानसिक और शारीरिक रूप से स्वस्थ किया। क्या कोलगेट पामोलिव ने १० लोग को भी फ्री योग सिखाने का प्रयास किया कभी

    10. स्वामी रामदेव जी ने योगपीठ में स्थित रविदास लंगर के जरिये रोज हजारों लोगों के लिए भोजन की व्यवस्था कर रखी है। क्या मोनसेंटो ने सुना है की लंगर क्या होता है

    11. स्वामी रामदेव ने भारतीय संस्कृति के प्रतिक राम मंदिर के निर्माण के पक्ष में मुखर होकर बोलते हैं। क्या Bentoli, Inc. व्यवस्थापक राम के बारे में बोलते हैं

    12. पाकिस्तान के चार टुकड़े करने की बात सार्वजनिक रूप से कहने का सर्वप्रथम अगर साहस किसी ने दिखाया तो वह स्वामी रामदेव हैं। क्या The Hershey Company के कर्ताधर्ताओं ने कभी पाकिस्तान के खिलाफ बोला

    13. स्वामी रामदेव जहाँ भी जाते हैं वहां युवाओं से नशा छोड़ने का दान मांगते हैं। क्या Johnson & Johnson Pvt Ltd ने कभी युवाओं को नशा छोड़ने के लिए अपील की

    14. भारतीय संस्कृति, परम्परा से जुड़े सैकड़ों मुद्दे हैं जिन पर स्वामी रामदेव जी ने आधुनिक समाज में गौरव का भाव पैदा किया लेकिन विदेशी कंपनियां मौन है। हरेक को लिखना यहाँ संभव नहीं

    15. स्वामी रामदेव ने 2014 में सनातन परम्पराओं और देश हित के मुद्दों को पूरा करने के लिए मोदी सरकार बनवाने के लिए पूरे भारत में स्वाभिमान यात्रा निकाल कर जनमानस को जागरूक किया। जबकि विदेशी कंपनियां तथाकथित बुद्धिजीवियों के जरिये मोदी सरकार बनने के खिलाफ माहौल तैयार करने में व्यस्त थी।

    अब आप सब यह भी जान लें कि अगर यह कंपनियां ऊपर जो बातें मैंने लिखी वो नहीं करती हैं तो आखिर करती क्या हैं, तो पढ़िए यह क्या करती हैं

    समलैंगिकता का समर्थन, बीफ खाने को बढ़ावा देना, विचारों की स्वतंत्रता के नाम पर अलगाववाद पनपाना, भारतीय संस्कृति का ईसाईकरण करना, आधुनिकता के नाम पर युवाओं को नशे और व्यभिचार की ओर धकेलना, सेक्स उन्मुक्ता के नाम पर विवाह उपरांत अनैतिक संबंधों को सही ठहराना, बच्चों में फास्ट फूड की लत लगाना, आए दिन हिन्दुओं के त्यौहार और परम्पराओं का मजाक उड़ाना, जातीवाद फैलाने के लिए ngo व तथाकथित बुद्धिजीवियों को फंडिंग करना, देश के पैसो को विदेश में ले जाकर अर्थव्यवस्था को कमजोर करना।
    सैकड़ो ऐसे कार्य हैं जिनको लेकर विदेशी कंपनियों पर सवाल उठाया जा सकता है, उनके खिलाफ सोशल मीडिया पर लिखा जा सकता है लेकिन किसी की हिम्मत नहीं है कि इनके गलत कार्यों पर सवाल उठाये। मैं यह नहीं कहता की विदेशी कंपनियों के द्वारा कुछ अच्छा नहीं होता लेकिन जो गलत करते हैं उस पर तो सवाल उठाया ही जा सकता है।

    भगवान ऐसे लोगों को सद्बुद्धि दे जो विषय को बिना जाने ही स्वामी रामदेव और आचार्य बालकृष्ण जैसे महान व्यक्तियों के कार्यों का बेवजह दुष्प्रचार कर रहे हैं। सोचिये जरा अपने तो अपने होते हैं।

  7. The baba is a thug just like other banias. His only motive is to make money and nothing else. Had he been a swadeshi, he would have developed and sold the products for larger the benefit of humanity and poor souls of India. What baba had done is that he has tied up with blacklisted and CHOR manufacturers, who supply him third class products and they all are playing with our conscience and health. Although we trust the good intentions of Baba to a certain extent but it is the employees and management of Patanjali who are taking huge commissions from these CHOR manufacturers and passing off and selling these products under Patanjali brand. Patanjali you better be awake, lest your fate will also erode just like other Swadeshi brands.

  8. As a retailer,I must say that the management at Patanjali is the poorest.Distributor’s are changing very rapidly with no experience at all &with bad functioning & bad attitude they are eating Patanjali business.poor supply chain with non availability of running products they are main culprits.

    • RSS parrot repeating the same BS. Guess Hindu Rashtra will make Patanjali an another Nestle. In the meanwhile, do not shoot the messenger.

      • Sir please aap product k quality sudharne k bhut jrurt hai..mai ek grahak aur ek jeemedar bhartiya hone k Nate meri yahi salah hai..agr in videshi companies ko yaha se khaderna hai to product k quality me dhyan dene ki bhut jada jrurt hai…warna hmare pas videshi company k product kharidne k alawa koi dusra wikalp nhi…bharat mata ki jai


  10. Modi’s strategy in politics comes from Ramdev’s approach to business. It takes some time to fail but in the end there is no other way…

  11. the product standard has come down expansion at the cost of poor management is not good for pathanjali i used to buy wheat flour from patanjali previous it was fine now the quality has come down

  12. After using for almost a year, I am writing this review. Quality of The product doesn’t match with the price at all. There is hardly anything called quality in patanjali products. Buying in a bulk from the market and packing with patanjali label is a big failure.
    No chance that patanjali will bounce back ever.

  13. His Masters are There to Save his **s,
    There are 100s of Thousand Yog Gurus in INDIA but they don’t have Thousands of CRORES of Business Setup and Hundreds of Acers of Land…..How RDB has Managed questions arise???

    From where Baba got Fundings???

    All are in Good Books???

  14. Being a distributer,i feel pain not even by reading negative comments by others but also from company’s wrong steps which editor has not mentioned yet.
    Firstly i neet to say quality and price of Patanjali products is best(most of it) ,but since last year company offer a swadeshi gaurav scheme for consumers to have 10% discount on products but only in mega stores or in chikitsalay. Which makes. Very negative impacts on retail network. Being a distributor i know,only we can give a good supply chain and network via retailers which are company’s 1st customers.
    Retail margins are not so range which they can give 10% by itself,
    I totally agreed with most of the things which editor has said,but this swadeshi gaurav scheme makes retailing market so envy of it.
    If swami Ramdev ji or his senior most are reading my comment,i want to say,still you have time to rethink of it. Either open this card machine for all Patanjali stores,else stop this and made retailers happy to be biased and equal.

  15. Ramdev shouldn’t have inclined to any political party. We have so many business houses who fund every political party.
    The opposing upa and open challenge to multinational companies lead to flood of propaganda and fake videos against ramdev and patanjali. Many people like me use patanjali products.
    But at same time the business of patanali has become synonym with bjp so loss of business can’t be ruled. Out of hatred and opposition to ramdev People prefer multinational products .

  16. Bund se gai to haud se nahi aati.First he came with yoga giving relief free then he started aurvedic medicine and in the end design er clothes one has no relation with other only fooling people And when it comes to to them allopathy is their first priority.

  17. Why are people so jealous with Patanjali?
    The criticism is mainly sponsored by multinational FMCG companies, who have lost lot of business to Patanjali
    Patanjali us our Swadeshi brand any any amount of mudslinging by sponsored writings will not deter us from purchasing Patanjali products as these are really good

  18. I have expected this to happen some day as Patanjli continued to increase the price while not increasing the quality of it’s products. In long term market rewards those who keep a balance between quality and price.

  19. I guess this is plain and simple problem of credibility for one who was seen to be launching upward of a hundred products in a short span of a few years. Packaging design takes time, setting up a production line takes time, streamlining sources of ingredients takes time, considering the fact they were all consumer products and therefore needed to be mass produced.

  20. Disclosure : Have never used a Patanjali product in my life, if someone gave me a gift hamper, would pass it on. 2. FMCG companies, multinationals to begin with, but with some very fine domestic firms as well, have earned our trust over decades. Occasionally, there is a scare with chocolate or noodles, but it is dealt with, passes on. If a firm like Patanjali bursts on the scene, as Nirma did when it knocked the stuffing out of Surf, it must deliver consistent quality. 3. Baba Ramdev is part of New India. If his firm manufactures cold wax, they should send him a carton of it.

  21. You can fool entire world for some of the time, you can fool a few persons all the time. But you cannot fool all the person all the time.

  22. If you wear a Saffron cloth, unimaginable privileges will knock on your door. You will get to sell adulterated Ayurvedic medicines and cure people out of their money, cheat naive worshippers out of their wealth, become a CM of the largest state and create an army of lynching goondas, grab forest land and build several climate-controlled yogic retreats for wealthy foreigners. To top it, invite the PM of the land to inaugurate it and snub the forest department and the local government in the process, build a harem of young girls…sorry, I meant Gokulam for the Swami’s midnight services, rape and kill gullible innocents and get to bury them in your own ashramic backyards. Wow! the Saffron is really an all-powerful color!

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