New Delhi: Former Indian cricketer Sachin Tendulkar has announced a partnership with OpenAI, the company behind ChatGPT. He announced the collaboration through a post on X, teasing that “interesting things” are in store.
In the video posted Monday, Tendulkar said his natural curiosity often takes him from one question to the next, and ChatGPT has encouraged that habit. He also spoke about using the AI chatbot for multiple purposes such as planning his family trips.
“For me, this collaboration is a question, an idea, something you’ve always wanted to explore. There are so many places to start. Looking forward to exploring together,” Tendulkar wrote on X.
The partnership, launched under the campaign “Sachin Tendulkar Starts a New Innings with ChatGPT”, was accompanied by a video in which Tendulkar challenges ChatGPT to identify him by asking the cricketer 10 questions.
OpenAI and India
The collaboration comes as OpenAI’s presence in India is growing. The company said in February that India had more than 10 crore weekly ChatGPT users, spanning students, teachers, developers, and entrepreneurs.
The cricketer is already familiar with the platform’s place in India’s internet culture. During the Ghibli-style image trend, OpenAI CEO Sam Altman interacted with images shared by Tendulkar.
Altman even posted a Ghibli-style picture of himself, which showed him as an Indian cricketer.
Over the past year, OpenAI has significantly expanded its footprint in India. It opened an office in New Delhi in 2025 and has announced plans to open additional offices in Mumbai and Bengaluru later this year.
In February 2026, the company launched OpenAI for India, an initiative focused on expanding AI access, enterprise adoption, education, and local infrastructure.
The initiative began with a strategic partnership with the Tata Group. OpenAI is set to become the first customer of TCS’s HyperVault data-centre business, initially using 100 MW of capacity, with the potential to scale to 1 GW. Tata Group also plans to deploy ChatGPT Enterprise across its workforce, beginning with hundreds of thousands of TCS employees.
The company has simultaneously been building its consumer presence. It launched ChatGPT Go in India as a lower-cost subscription tier and has pursued partnerships with major Indian companies and institutions.
OpenAI said in February that its India strategy would also include more than 100,000 ChatGPT Edu licences through partnerships with institutions including IIM Ahmedabad, AIIMS New Delhi, Manipal Academy of Higher Education, UPES and Pearl Academy.
The brand’s partnership with Tendulkar comes as OpenAI increasingly looks beyond technology enthusiasts and businesses to bring ChatGPT into everyday life, entertainment, sport, and popular culture.
Open AI has also entered into a separate partnership with the Board of Control for Cricket in India (BCCI), which named ChatGPT an Associate Partner for India’s home cricket for two seasons, beginning with the West Indies series and running through March 2028.
For OpenAI, Tendulkar offers a familiar face to introduce AI to a mass Indian audience.
(Edited by Prasanna Bachchhav)
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