Tuesday, December 6, 2022
HomeEconomyIndians are not buying underwear. That’s how bad the economy is

Indians are not buying underwear. That’s how bad the economy is

Manufacturers and industry experts say small retail shops, hit hard by demonetisation & GST, aren’t buying stocks and are delaying payments.

Text Size:

New Delhi: The festive season has resulted in a boost in fashion apparel sales, but the demand for innerwear has failed to follow the upward trend. Irrespective of the segment — men, women or children — all top brands like Lux Cozi, Dollar and Rupa are reporting that sales haven’t picked up like they usually do at this time of the year.

Manufacturers and industry experts told ThePrint that a major problem is the poor health of small, local retail shops that sell undergarments, which have failed to recover from the double blow of demonetisation and the rollout of the goods and services tax (GST).

The local shops, also known as multi-brand outlets (MBOs), aren’t buying stocks of undergarments as they used to, and are delaying payments, which in turn is affecting the working capital cycle of manufacturers.

Research firm Edelweiss Securities estimates that there are over 1 lakh MBOs across India, which account for over 60 per cent of the total sales of undergarments, while the rest take place through modern trade formats like malls or online portals.

According to a 2014 report by consultancy firm Technopak, India’s innerwear market was worth Rs 19,950 crore, and is estimated to grow at 13 per cent annually to reach Rs 68,270 crore by 2024.

“Among the core apparel categories, innerwear appears to be a potential growth category across all segments. With rising incomes, higher discretionary spending, greater number of working women and growing fashion consciousness, the innerwear segment is expected to continue to progress,” the report had stated.

It had also said while the innerwear market had traditionally been largely unorganised, the organised innerwear segment had shown promising growth in the preceding few years.

Also read: Wonder how the perfect Indian bra is made? This might answer all your questions

Manufacturers’ lament

K.B. Agarwala, managing director of Rupa and president of the Federation of Hosiery Manufacturers Association (FOHMA) of India, said the downward trend over the last six months was industry-wide.

“The industry is struggling with falling sales. From real-estate to Parle-G biscuits, every industry is grappling with low consumer sentiment. Our sales have fallen by 10-15 per cent and in fact, the festive season is pretty dull for us,” Agarwala told ThePrint.

“On an average, the entire innerwear industry is facing fall in sales by 20-25 per cent. Stocks have been piling with us as demand with local retailers is very poor. We had pinned our hopes on the festive season, but the increase in sales is marginal. Generally, in the period around Diwali, our sales increased by almost 20 per cent, which this year have increased only by 10 per cent.”

Ashok Kumar Todi, chairman of Lux Industries, concurred with Agarwala. “We are passing through a difficult phase. Before the start of the festive season, sales were down by 40 per cent (against the previous six months), which are now down by 25 per cent,” he said.

“I hope that the government would do something to revive our sector soon by helping the small retailers grow.”

Vinod Kumar Gupta, managing director of Dollar Industries, which manufactures for rural and semi-urban consumers, said he had never seen such a massive slowdown in undergarments. “It is unimaginable that people are not buying undergarments and even the festive season hasn’t helped us much,” Gupta said.

Media reports say the quarterly performances of the top four listed innerwear firms are the weakest in a decade. “Sales of Page Industries, which sells the Jockey brand of innerwear, grew 2 per cent, its slowest expansion since 2008,” stated a report in The Economic Times.

Also read: Japanese fashion retail giant UNIQLO enters India, undeterred by economic slowdown

Two-fold problem

Edelweiss analyst Nihal Mahesh Jham said the problem was two-fold.

“The reason for poor consumer demand is with the trade format, along with economic reasons. The innerwear category is suffering from the poor show of MBOs,” Edelweiss analyst, Nihal Mahesh Jham, told ThePrint.

“These MBOs were hit badly by demonetisation and their liquidity was hurt. As they were recovering, the GST was announced, which eventually hurt their purchasing power even more. Now, these MBOs are buying less and stocking less, and the manufacturers are feeling the heat.”

Agarwala, speaking on behalf of the FOHMA, echoed Jham’s words.

“The retailer is asking for more credit. They have very little money left for investment, thanks to demonetisation and then GST. They are small shop owners who have not yet been able to implement GST well,” he said.

Also read: Latest Raw Mango fashion campaign slammed for ‘exotifying’ Kashmir amid lockdown

Impact of slowdown magnified in innerwear sector

India’s top fashion retailers, such as Pantaloons, Shoppers Stop and Central, had also reported a slight slowdown. Same-store sales growth (SSG) stood at around 2-7 per cent in quarter ending June, lower than the 3-9 per cent range seen in Q4 of the previous financial year.

However, they all have started growing again. According to another Economic Times report, the sales of fashion and apparel brands have jumped by an average of 10-14 per cent in the festive season.

“Several retailers, including Future Group, Spencer’s Retail, Arvind Lifestyle, Reliance Digital, Vijay Sales and Great Eastern, said their sales have grown by more than double digits in categories such as fashion and apparel, smartphones and consumer electronics in the first weekend of Navratri over the same period last year,” the report stated.

Arvind Singhal, chairman of Technopak, said: “The impact of the slowdown has been magnified in innerwear sector. The sales of expensive garments were slightly impacted, but many brands such as Westside and Aditya Birla Retail have been growing and were never impacted.”

Abneesh Roy, senior vice-president at Edelweiss Securities, said: “At Aditya Birla Fashion and Retail, they are seeing 50 per cent-plus growth, as they’ve just entered the inner wear category.”

Sources at Zivame, an online lingerie portal, said their is “no impact” on sales. “In fact, we are registering a healthy growth.”

Also read: With Westside, Tata looks to build cheaper fashion brand to compete with Zara

Subscribe to our channels on YouTube & Telegram

Support Our Journalism

India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. ThePrint – with exceptional reporters, columnists and editors – is doing just that.

Sustaining this needs support from wonderful readers like you.

Whether you live in India or overseas, you can take a paid subscription by clicking here.

Support Our Journalism


  1. Jockey INDIA
    24th May 2019
    Dear Investor,
    It is my pleasure to share with you that we have registered sales of Rs. 2852.20 crores for the year ending March 2019, a growth of 11.80 percent over the previous year and a net profit of Rs. 393.94 crores, a growth of 13.50 percent.
    2018-19 was an eventful year for the company witnessing steady sales growth in both volume and value despite challenging macro and micro market conditions. This year, we focused on consolidation and keeping a five-year horizon in view, kick-started a journey of business transformation within the organization. The project specifically focuses in areas of penetration and business expansion as well as operational and supply chain efficiencies and strategic planning and sourcing to enable us to be future ready.
    I am delighted to share that we launched the 600th Jockey Exclusive Brand Store in 2018-19. With 476 Stores in High Streets and 144 in Shopping Malls with high footfalls across the country, we continue to provide a truly international retail experience to all our consumers. Jockey products are today retailed through 620 exclusive brand outlets, over 800 departmental stores and 50,000 plus multi brand retail stores in 2000 cities and towns across India. The online retail business also showed significant growth both through jockeyindia.com as well as with key e-commerce partners and marketplace crossing the milestone of 100 Cr revenue from this channel.
    This year also marked the official entry of Jockey into the Kids Apparel space. With launch of the Jockey Juniors sub-brand, the company shall treat this consumer segment independent of the parent business and offer products for Boys and Girls in both innerwear and leisure wear. The coming year shall see investment in sales and marketing to build the requisite infrastructure to build an independent sales network for the juniors’ business.
    2018-19 has taken the SPEEDO brand to 1425 plus stores including large format stores across 152 cities and 42 Speedo exclusive brand outlets located in Delhi, Gurgaon, Mumbai, Bangalore, Chennai and Pune. The performance of the brand has been extremely heart- warming.
    I take this opportunity to thank each and every one of you for your support, belief and confidence in Page Industries. My heartfelt thanks go to the Central and State Governments, our shareholders, financial institutions, suppliers, franchisees and to all my colleagues on the Board for their immense support and encouragement.
    I wish to specially acknowledge my entire team at Page Industries for their commitment, dedication and passion towards creating and sustaining a world class enterprise like ours.
    Thank you.
    Sunder (Ashok) Genomal
    Managing Director

    Hence fake news confirmed. demonetization (Remonetization) announced on 8 Nov 2016. GST implementation date 1 july 2017. But the company registered profit on the financial year 2019-19 . So demonetization and GST is not the reason.
    net sales/ income from operation YOY Jun 18 = 815.26 cr and in Jun 19 = 834.96 cr which is 2% increase.

    Jockey to double production capacity in India, enter smaller markets
    Jockey International entered the Indian market in 1995 through an exclusive license agreement with Page Industries Ltd which is now looking to step up its exclusive stores in the country by tapping the smaller markets in tier II & III cities.
    Presently, the current size of the Indian innerwear market is about Rs. 15,870 crore (approx $2.5 billion) and is expected to continue to progress and estimated to touch Rs 68,270 crore (approx $10.7 billion) by 2024, according to report by consulting firm Technopak.
    Jockey clocked Rs 2,000 crore in revenues last year, and has been growing consistently at a rate of 19% year-on-year. The increase in production capacity is likely to increase the overall market share of the company which is currently approximately around 14% percent.
    “As the brand expands in the country, we are looking to increase production. We are looking to double our production capacity from current 200 million pieces per annum to 400 million pieces by 2020,” Page Industries Managing Director Sunder Genomal told news agency.
    As price-points in India are lower than its other markets and brand-awareness, aspiration and accessibility are on the rise, the potential for growth in India is huge, Genomal explained.
    “We operate on a franchise based model, and spend about Rs 80 crore annually on establishing outlets,” Genomal said.
    Jockey recently conducted unique pop-up museums in Begaluru and Mumbai as part of its 141st anniversary celebrations which offered consumers the unique opportunity to experience the brand’s evolution over the years.
    Jockey has about 370 exclusive stores across the country, and retails out of 50,000 multi-brand outlets in 1,400 towns and cities.

  3. Instead of spending time and money (not yours of course) on such article, can’t you try to rise up and look into some more important aspects of national level/ state/ personal level? There are hundreds of issues , for example, failure of government to eastablish reliable internet in 60-70% of geographic area of our great nation, bad road conditions everywhere etc,but this article shows level of your paymasters,By the way,read about parles profit declared,after your article on them,so please stop this business and look into something really important and authentic if you can

  4. Please share this article with Manmohan Tiwari of Bhabiji Ghar Pe Hain. Since he is in the business of Kachchca Banian this piece of news is extremely relevant to him.

  5. What a useless article of paid media. Underwears aren’t selling bullshit people are buying online ask Amazon or flipkart or Snapdeal whose ad was showing underwears on the print site itself. So if Snapdeal can post an ad for underwear how come you can say India isn’t buying underwear. Moreover this is gross insult of the nation which is emerging as a fast growing economy. Plus expert of print and si called economist please explain how demonetisation effected demand when people got new currency and GST has made things cheaper and tax collection higher and digital payments made sure cashless transactions easier. Grow up you people have responsibility because you can use any space to write anything just to criticize the government don’t insult the nation and finally by the way today brought Amul macho underwears so if the author wants I can lend.

    • What rubbish I have bought the maximum in these two years.
      We are buying upgraded one with gold plating .

  6. Hope that all you people out there at work wear innerwear which are years old and switch to indian alternatives like langots. Because if not then your not Indian,because your article mentions Indians as a whole which includes you too.

  7. All those opposing this article have got no brains to think rationally(commonly known as bhakts) Nobody can deny the truth that small businesses of local people are getting killed by demonetisation and GST.

  8. I just checked Page Industries’ first quarter results: year-on-year was about 5% increase in top line (and a 5% fall in net profit). quarter-on-quarter was a Rs 220 cr increase (between March 2019 and June 2019 quarter), and a Rs 35 cr net profit. What does this prove?

  9. Dear readers. My humble request is before writing a comment please do some background work. Here an example, jockey India license page industry has declared profit up by 22% to 84 crores for second quarter of this financial year (July August September quarter)
    Link https:/in.fashionnetwork.com/news
    How can they declare profit when sales is down by more than 20%.

  10. People are saying about sales of MI Tv , mobiles that too of high segment .
    But still passenger vehicle has registered a decrease of 25% sales.
    Many real estate projects are not completed with cash crunch, while completed projects like of DDA are looking for buyers from a long time.
    Completely confused with cuurent scenario, away from grassroot level.
    Unknown from 8.2% of unemployment a 45 year high in rural economy.
    Government has taken too short measure of reducing repo rate which is not sufficient.

    And still for those who still don’t understand please do read RAGHURAM RAJAN; NOBEL WINNER ABHIJEET BANERJEE.


    EVEN if you are not awake, then i would suggest you to please wait for next 50years till then sleep and see then it would be taught in CBSE syllabus , alike Liberalisation of 1991 is taught.

  11. Very silly. People have now moved on to online shopping.Multiple foreign brands which are easily available at a cheaper price,;incentives provided by big brands etc have given consumers more option to choose. Moreover, the spree of buying gold this Dhanteras inspite of high gold price shows there isn’t any economic slowdown at all. The author, as well as the company owners about whom he has written definitely have noticed that when they themselves went to buy gold! Happy dhanteras.

  12. What a BS story !!
    I got a 5-Pack of VIP Frenchies this year for the first time not anticipating that I’ll be reading an piece on underwear sales.

  13. Demonitization was an exchange of old notes for new. How does this become a reason for economic slowdown? None of the so called experts have explained how an exchange of old notes for new, can affect the economy.

  14. Author, your title is insulting the whole nation. Not sure how the editor allows it. So next time when we see “The Print” website link, we dont have to worry to read the article.

  15. No jobs … No underwear.. … Awaiting for 6 free underwear per year .. 2 underwear at first installment…. Jai namo…

  16. If i am not forget, in india samsung foldable mobile sold out within half an hour. And this media guys making nonsense headlines.

  17. What nonsense . This is utterly gutterly crappy journalism. On whose parroll are you spooning out such shit. ?

  18. Dear Author.. Do you mean Indians are using LANGOTI? Here we are all wearing underwear only… If you think some people, who’s black money vanished during demonetization are not using underwear that means all Indians are stopped using it…. If your site gave uploading images, we may uploaded our brand new underwear photos.

  19. Being from this field (textile manufacturing), I think i am more than qualified to comment on this article. You have got every point bang on correct, and it’s not limited to underwear. Even other garments such as shirts are affected. The payment cycle has reached almost 9-10 months on an average which used to be 60-90 days. All of us are facing the crunch. Most manufacturers are trying to lure in buyers with various schemes from Silver coins to microwaves and in some cases even bangkok tours to their buyers, but still there is marginal improvement in sales. People are just not paying up. If this trend continues, then all small businesses will be wiped out over the next 6-8 months. It’s an alarming situation and the government needs to urgently bring some relief packages for manufacturers to be able to sustain the added pressure on payment delays. Won’t comment on why this scenario has arised, but it wasn’t the case pre-Demo and GST. The fact that baffles me is the sales figures of Mercedes and amazon/flipkart in such scenarios. It only goes to show that priorities of buyers have changed. People are not buying clothing the same way that they used to.

  20. Significant population, I’m sure, including this author have ditched the multibrand and switched to buying online. Disgusting attempt to build a wrong narrative.

  21. So … ahem….I am sure the BJP is responsible for the naked India and …..ahem….all this has absolutely happened after 2014…..ahem…..and exacerbated after 2019…..AND I believe we need to throw away the pro India BJP and get free underwear from anti India parties who find your naked journalism. RIGHT ON !!!!! You @##%^&&@^@%$ idiots.

  22. This is how an economic slowdown is manufactured out of thin air. Shameless print. When MI can sell 5 lakh TV’s in 24 days and online sales are booking where is the slowdown? In your pants? Still crying about Demo ? Or just because you cannot do 2 number dhanda anymore?

  23. What a bullshist. You mean to say that Indian have stopped wearing undergarments because of no money? Why other retail sector are on rise?

  24. This is another lie among the many lies of the sold media…They created this same stupid lie of Parle G and Now they r doing with innerwear apparel.

  25. If there is really a slow down in the sales on undies then Govt should wake up. With the present population explosion we will not be able to afford letting things free for quick actions. Restrains, in what ever forms should be encouraged in a country where gentleman are shy to buy condoms and belligerent to populate in the name of religion. Amen.

  26. चूत्या, your thoughts r always below standards…

    भंकस, तेरी लेव्हल ही यही हैं!!

    Third class!!!

  27. What are you guys trying to do ? Wash your dirty undies in public ? A lot of inner wear is bought on line these days. Has that been accounted for ? People also pick them up when they go abroad at 4 for $10 . Texture, elastic etc could also be improved. Costs too need to come down. Rural India will probably buy a shirt for Rs 150 rather than a jockey for Rs 250 !

  28. I use Euro underwear from Rupa, I don’t get it in any store, all of them sell Jockey only, so I buy it online. There are many messages in above statement. Before Jockey, all’brands were always available, the Rupa brand with antibacterial fabric doesn’t itch even on second day. Jockey is worst in this. Therefore, the quality of Indian hosiery is best. But Jockey with probably high discounts and longer credit stuffed all MBO with their stock. Sequentially all Indian brands forced to moved out or marginalized.
    We, the Whatsapp warriors, forward many messages about being indian, buying indian, but we buy Jockey only. Fancy name, fancy design, but same quality. Generally, our wives buy them. Afterall in your balcony, a Jockey hanging on the clothesline or a Amul macho, which one will look better?
    My message is that, its not GST or Demon, the Indian hosiery industry needs to see the problem more clearly. Bigger players with export sales, will not be affected, but small players will be finished.

  29. I mean are you insane? What kind of heading is this? There are so many brands in the market so have you done collective survey on how many underwear’s are sold each month OR just asking few retail shops and malls give you enough spice to sensationalise your article? Shame on you and I can’t believe that Shekhar Gupta allowed this type of heading to go public.

  30. This is an absolute HOGWASH…These planted articles are an attempt by the manufacturers to pressurise Govt to reduce GST..On retail side people have to become GST compliant…as regards sales 5 crore mobile phones have sold in India in this Qtr..So u can judge for yourself Slowdown or Made-up Slowdown …

  31. Kuch Bhee. Seriously guys ? Is this what has become of our media ?
    Wow. Is is saddening to see the desperation. So cheap. So many made up stories. So many lies and twisted facts.

  32. But Indians have bought One Plus smartphones worth 500 crores in two days on Amazon Diwali Sale .. dont believe me , check google .
    Haath mei One plus hai lekin Andar se nange hai The Print wale ..

  33. Please check your prices. Crazy ones have been buying these products and most of don’t know the value of money spent, when it is hard earned. There are umpteen number of alternate products for common man, whose priorities are different

  34. Tailored intellectualism makes not only completely preposterous but also eccentric & hypercritical! Lunatic asylums exists to provide medical treatment to persons who’re in a frenzied mental or physical state !!🤔

  35. The problem is in accounting habits and showing less income to avoid tax.Purchasing without bills and selling without issuing bills is the cause as now all transactions a
    re on the radar.

  36. Someone share with this so called journalist the high sales achieved by online retailers like flipkart and Amazon this sales period. Also it’s been confirmed the majority of sales have happened in smaller towns and tier 2/3 cities… The medium of buying is changing in India… Face it…

  37. The Print and the author of this article ….THEY SUCK. What a abominable tasteless headline. Why do you take us Indians for the fools we are not. Desist and leave us to live in peace you paid agents with ulterior motives.

  38. Did anyone checked with a retailer , i am myself into distribution of inner garments and what i can vouch for is that it is a supply side issue . The stock is just not coming from the manufacturer , it appears an artificial slow down being created in this segment. Check with the retailer as to what they have to say.

  39. Actually,What is happening is we are getting used to Jockey,Van Heusen,VIP Frenchie etc more than our local brands.If inners are seen also,It is not a shame as it was.So,People buy classy inners…I think this is happening coz Inners and Unders are also becoming fashion.Another thing is this brands last more than the indigenous ones,So people don’t buy them that often like they bought traditional ones

  40. How many people those behind the article checked for the under wears? Is it necessary to have Black money to o purchase underwear? Very enlightening article 😄😄

    • But Modiji wearing several lakhs worth of attire everyday that to changing 3 to 4 times a day. Old man needs dress code like film celebrities. Where is the time to change the dress.

  41. I agree this news.
    Gst k karan business 50% down hota ja rha h.
    Market ka cash flow na hone k karan undergarments ka business 50% down hota ja rha h.
    Last September, October rajasthan side hosiery market 60% to 70% down raha..

  42. This is stupid reporting at best… Gst and demo… Gimme a break.
    There is a change in the business culture and there will be effect…

  43. It’s the most bizarre article we have seen till date. There is a limit to which one can go. Shame on the poor journalism

  44. Stop “Cash on delivery” option in all online shopping portals, not only underwear’s all retailers will benefit it by this.
    Save retailers n small business people. You can see drastic change in economy.

  45. What is meant by ‘traders have no money, thanks to demonetization and gst’? Demonetization did not take away anyone’s money from them. Stop giving fake & misleading news. If people are not having money due to GST, it simply means they were not paying their due taxes earlier. Now it’s going to the govt. This Parle-G drama is also over, company is in 15% profit last quarter. STOP GIVING FAKE NEWS. All nothing but lobby to force govt to lower taxes on these companies. If these hopeless CEOs all can do is blame GST for their low business, l wish they too lose their job.

  46. Indians are not buying underwear but India’s ecom businesses are selling record number of smartphones … Waah re liberal.

  47. Lives torn apart due to the double whammy of gst and demon (I mean demonetisation, by a demon govt. People may not throw away their inner garment as something is better than nothing.

  48. Ok, so people are probably buying Jockeys and not local brand. And Jockeys are lasting longer. How then can you conclude that Indians are not buying underwear or that it is because of bad economy?

    It is very stupid to take one single aspect and then make a generic conclusion.

  49. The so called slow down is not due to either demonetisation or GST but due to large number of players. The sales will be divided and hence each will say sales is bad due to the factors like demo and gst. It’s like a family of three and of five each earning Rs5000/- but the latter has to share between five hence less when compared to former divided between three hence more. Yes demo has eliminated excess black money to an extent while gst has made sellers accountable for sales hence the cribbing

  50. People in India doesn’t want to hear reality…. they are only habituated of ‘jumle’, articles like this will cost you your job and a pile of scorn…..anyways goodjob on slowing….

  51. As per my knowlage journalisam is good profession. But this kind of journalist shampfull for all.

    Salo jam sa kam aapde desh ka nam lane sa pahal kuch to socho

    Salo tumari surat kya ha

    Kon sa world use karna iski tamij tum ma nahi or tum journalist ho sharam karo

    Aap jo liotta ho wo kai log padh te ha.

    Aap ka ghar ka bahu bati bap bhai ka aamne chadiyo ki bata aap karte ho.

    Or ha aagar tara pass paid sa na ho to .uja agress sent size sent kar kar ma tuja or tara Sara parivar ko gift dunga

    Kya likhata ho padha likha ho ya 👍

    Sahi ma sakrak to education par dhyan Dana chahiya

    Warna na Jane konsi university AAsa logo ko journalist bana thi ha course or degree ka sath desh ki or dharam ki parampara ka lihaj bhi kiya karo

    Dosto kuch aasa journalist hota ha jo pura profession ka nam par dhana hota ha

  52. WTF is this??? Is this the level journalism has dropped down ?? Pathetic!!! Don’t you have any shame ??? Unfortunately in india Journalism has become means of”Appeasement and controversy” due to morons like you. Don’t ever call yourself a journalist.

  53. Demon, GST might have changed the purchasing capacity of small retailers, but that doesn’t indicate that Indians have stopped purchasing undergarments. It is a ridiculous conclusion. There are lot of things to criticize Modi Govt.and here you are concentrating on a completely non issue. I think this piece of article is only written to advocate some financial package from Govt. to this industry.

  54. The business people and the traders should also look into their method of selling and pricing. they had a field day during the pre-demonetisation days and they are able to come out of that greedy high margin business. See, the e-commerce business growth; they are growing lips and bounds because of their attractive business policy towards the customers.

  55. Though it appears to be silly it is a fact that economy is crippling. Every sector is facing the problem. Blood line of our economy is diesel. Diesel sales fell down in the last five months.. Keeping politics aside we all should concentrate on revival of economy. Not only India, the world is is at verge of crisis..

  56. By March or maximum September 2020 they will start buying again as most people have 6-8 underwear average. Why should you buy more when you have it already.
    Also, all Whatsapp messages tell us do not chase material things and inner peace is important. So people are trying that out. After one year they will come back.
    I haven’t made any significant purchases for Diwali this year. My car is 8 yrs old but I will not buy new one.
    I’ll buy next year.
    So don’t worry things will be back when underwear wears out.

  57. Due to excessive rain and humid conditions people have stoped wearing underwear due fear of fungal infections, winter is approaching to maintain testicular temperature people will start wearing it again nothing to worry about it The Print.

  58. People need Inner wear garments with quality and comfort, not necessarily branded one.
    All branded ones are double the cost of same available in open market or with small retailers.
    After all who checks which brand underwear you wearing. People are wise enough specially rural and semi urban to buy from open market than so called MBOs.

  59. This bloody bastard paper and journalist must know that indians are purchasing luxury cars while THE PRINT is glad to search underwear only.

  60. Sales of ABFRL which has just entered the inner wear market has increased. Sales of Zivame which sells innerwear online have increased… What does that indicate? There is a shift in people’s preference to newer brands or buying online. It doesn’t in anyway indicate people have stopped buying. Stop spreading falsehood

  61. You guys are bloody sick. I am sure you are not buying these brands but only the imported ones from China.

  62. One report surfaced that indian has gradually increased the consumption of gold Still in this sluggish economy of the world.

    • Mindless reporting. People not buying inner wear = economy slowdown!!! This is economics at its best!!! Clearly, in the report they got their forecast wrong.

  63. Print, the wire and hindu etc etc, they all are anti india and anti bjp agenda…on kashmir issue too they always take pakistan side and show us how govt doing aterocities in kashmir and showing in world how indians are enemy of kashmir…stop reading there articles as they have anti india agenda

    • Sir, with all due respect to you, I would like to to add something. I am media marketing personal whose job is to sell space in advertising space to advertisers in our media channel. Our business is a direct derivative of Clients business. It means when clients have good business returns, they spend more on ads. All these 3 clients are ours and we have to interact with them on regular basis for business. The article is 100% true. These clients have severely dropped there spends due to poor market traction. Plz don’t joke as people are losing jobs due to poor demands.

    • You beautiful fool. Once you can’t afford to pay you Children’s school fees, the reality will sink in. The BJP is systematically killing the SME and middle class. Only Ambanis and Adanis will rule India soon.

  64. May be you are too not buying it for your family or not an Indian to have written this kind of a headline.

    • Rupa Underwears and Banians belong to Rupa. How do they expect Indians to buy or taken them away from her.

      Likewise Jockey too.

    • Again.. False narratives.. Most of the time Indian brands like Rupa. Lux cozi are undergarments with low quality. That’s why most of the people are not liking it..
      When it comes to goods and products no matter what the brand is…People will go for a product with good quality, reasonable price and comfort because they are paying for it..
      So the demand of these cheap brands will be less for sure..That does not mean.. Indians have stopped buying innerwear.. What kind of nonsense headline is this..are you guys insane.. Such a pathetic media we are having here.. Who does not have a clue at all. How a news headline should be written..
      And fun part is you always have 2 to 3 points to target.. One is GST and other is demonetisation.
      Keep going like this..

  65. One would think after reading the article that earlier people were using their black money to buy underwears. Now because of twin effects of demonetisation and GST, people have stopped buying underwears. Is this believable?

  66. Slowdown of demand doesn’t means people have stopped buying innrwear like title of the article depicting. …..

    Always false narratives by ThePrint and its team…..

  67. Most of the brand’s arr very costly n the quality of it particularly the elestics are of poor quality. Moreover ,at most of the shops these are almost 1 to 2 yrs old stock, as a result after just few wash it becomes lose . No shopkeeper ever replaces itn no one can afford frequent buying n wasting money. The size of any two brands are never same..there are many such issues the manufacturers must look into. they can’t simply expect people to spend heavily on all such essential every now n then. Our khadi village board has never be ventured into this segment of inner wears both for men, women .

  68. Earlier there used to be fewer brands.Now customers are spoilt with numerous brands including imported ones.This is the case with garment industry in general.Everyone need to have their share of profits.Online offers with deep discounts and delivery at doorsteps is a real threat for small retail stores survival.

  69. Yes we are loosing our job due to nclt, gst, IT RAID, ED ETC.

  70. I promise to vote for the BJP when it becomes a genuinely bania party, when the small traders and businessmen who were its traditional supporters see the barqat return to their cash counters.

Comments are closed.

Most Popular