scorecardresearch
Friday, August 1, 2025
HomeFeaturesVigyapanti

Vigyapanti

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

5 Star wanted the youth to do nothing on Valentine’s Day. It went all out for uncle romance

This is the fourth year in a row that 5 Star is pushing creative anti-Valentine's Day campaigns, all centred around its 'Do Nothing' tagline.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

Myntra FWD ad is too cool with Gukesh, Viswanathan Anand. Who knew they could act

No one saw the collaboration between ‘Gukesh and Vishy sir’ coming. The new Myntra FWD ad now has over three million views.

Karan Johar and Ananya Panday endorsing Rajdhani Besan. Who came up with this PR disaster?

Aishwarya Rai Bachchan and L’Oreal Paris, Virat Kohli and Puma, Ranveer Singh and Pepsi—these pairings click as they create an instant connection.

BGMI knows its gamer audience very well. Latest campaign celebrates World Introvert Day

The one-minute ad features actor and film editor Sangeeth Prathap, who was last seen in the 2024 Malayalam hit, Premalu. It's crisp, relatable and conveys the message.

What does the extra ‘w’ in Groww mean? New ad answers in a poem

Little is known about the copywriter behind the ad, but the audience is demanding a raise for them.

Swiggy Instamart’s New Year ad is a total buzzkill. Even Himesh Reshammiya couldn’t save it

Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.

IKEA’s closet experience, 5 Star’s AI disruption—a look back at the best ads of 2024

From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

On Camera

Trump tariff forces India to shed illusion. Stop conflating status with power

India’s future lies in pragmatism. Protectionism must be phased out gradually, not in disruptive shocks.

BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

New Delhi: While the Indian government has made a measured response to the 25 percent trade tariff imposed by Donald Trump, many in the BJP...

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism

As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.