scorecardresearch
Friday, March 29, 2024

Brandma

Amul Girl – Marketing icon-turned-social media darling who has an opinion on everything

From commenting on the release of the latest films, including the Hollywood blockbuster Avatar, to Argentina winning the FIFA World Cup final, there is nowhere the Amul Girl doesn’t fit.

Inhalers to cough drops or soothing balm — Winter is here and it smells like Vicks VapoRub

From stuffy nose, chest congestion to scratchy throat, good ol' Vicks has been the go-to product for generations.

Camlin – a stationery stalwart that popularised art education in Indian schools

Camlin traces its origin to an Indian company that made ink in the 1930s. Today, the firm has a Japanese owner and continues to remain a dominant force in the stationery industry.

‘Pitaji ki patloon’ to ‘uncle ji ki kursi’ — Cadbury 5 Star hit the spot with Ramesh-Suresh duo

The iconic twosome became cult figures in the early 2010s for their quirky antics and became synonymous with the chocolate bar.

How marketing ‘comfort for the common man’ made Rupa standout in India’s innerwear market

The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.

Synonymous with ‘paani’, Italian-origin Bisleri made water a commodity in India

Acquired by Chauhan brothers for Rs 4 lakh in 1969, Bisleri has come a long way and is now an integral part of the Indian consumer culture.

Ash Ketchum has finally won a Pokémon League. But he has always been a winner

For young kids watching Pokémon, Ash was nothing less than a role model. He cried, threw tantrums, felt dejected and lost a lot. But he stood by his principles, no matter what.

Cartoon Network turns 30 and millennials are nostalgic, feeling older than ever

Launched in India on 1 May, 1995, Cartoon Network offered a bedrock for animated content to the cable TV watching generation, aka the millennials.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Nirodh – cheap condoms that led India’s family planning project but undone by lousy branding

Nirodh might not be a popular choice, but India’s first govt-owned condom brand has a zany history consisting of terrible branding and marketing blunders.

On Camera

Sheikh Hasina battling ‘India Out’ campaign with Indian saree. But has she made it worse?

Hasina is unabashedly India’s best friend in the neighbourhood. But Delhi is hard put to match China’s deep pockets and big investments in Dhaka.

Congress attacks chief economic advisor over statement on unemployment, asks BJP govt to ‘vacate seat’

While releasing 'India Employment Report 2024', V Anantha Nageswaran said govt can't solve 'all social, economic challenges'. Congress leader Kharge says CEA protecting 'dear leader'.

Amid plans to lift AFSPA, Army starts joint training with Jammu & Kashmir Police

In an interview with Gulistan News this week, Union Home Minister Amit Shah said the government would leave law and order to J&K Police and slowly withdraw troops.

For BJP, Kejriwal is an idea whose time has come to be destroyed

The ‘idea’ Kejriwal's politics grew around was a no-holds-barred fight against corruption. That is the reason Modi govt has now tarred him and his entire party with the same paint.