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Tuesday, August 5, 2025

Brandma

FM Rainbow — one-stop shop for songs, news & a comfort companion for millennials

AIR launched FM Rainbow Delhi in 1993. Conceived as a channel featuring entertainment & information, it soon became a go-to station for youth for their daily dose of pop culture.

Amul Girl – Marketing icon-turned-social media darling who has an opinion on everything

From commenting on the release of the latest films, including the Hollywood blockbuster Avatar, to Argentina winning the FIFA World Cup final, there is nowhere the Amul Girl doesn’t fit.

Inhalers to cough drops or soothing balm — Winter is here and it smells like Vicks VapoRub

From stuffy nose, chest congestion to scratchy throat, good ol' Vicks has been the go-to product for generations.

Camlin – a stationery stalwart that popularised art education in Indian schools

Camlin traces its origin to an Indian company that made ink in the 1930s. Today, the firm has a Japanese owner and continues to remain a dominant force in the stationery industry.

‘Pitaji ki patloon’ to ‘uncle ji ki kursi’ — Cadbury 5 Star hit the spot with Ramesh-Suresh duo

The iconic twosome became cult figures in the early 2010s for their quirky antics and became synonymous with the chocolate bar.

How marketing ‘comfort for the common man’ made Rupa standout in India’s innerwear market

The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.

Synonymous with ‘paani’, Italian-origin Bisleri made water a commodity in India

Acquired by Chauhan brothers for Rs 4 lakh in 1969, Bisleri has come a long way and is now an integral part of the Indian consumer culture.

Ash Ketchum has finally won a Pokémon League. But he has always been a winner

For young kids watching Pokémon, Ash was nothing less than a role model. He cried, threw tantrums, felt dejected and lost a lot. But he stood by his principles, no matter what.

Cartoon Network turns 30 and millennials are nostalgic, feeling older than ever

Launched in India on 1 May, 1995, Cartoon Network offered a bedrock for animated content to the cable TV watching generation, aka the millennials.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

On Camera

US-Pakistan romance is not new. Why does India feel betrayed?

I don’t believe that the US-India relationship has deteriorated beyond repair. There are ways of handling Trump, even if the Pakistanis have outplayed us this year.

BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

New Delhi: While the Indian government has made a measured response to the 25 percent trade tariff imposed by Donald Trump, many in the BJP...

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Pakistan, Dhaka have played Washington well. Back home, Modi ecosystem has an inner conflict

To protect ourselves from Trumpian diplomacy, first we must introspect the bipolarity within our establishment discourse.