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Wednesday, November 26, 2025

Brandma

Ash Ketchum has finally won a Pokémon League. But he has always been a winner

For young kids watching Pokémon, Ash was nothing less than a role model. He cried, threw tantrums, felt dejected and lost a lot. But he stood by his principles, no matter what.

Cartoon Network turns 30 and millennials are nostalgic, feeling older than ever

Launched in India on 1 May, 1995, Cartoon Network offered a bedrock for animated content to the cable TV watching generation, aka the millennials.

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Nirodh – cheap condoms that led India’s family planning project but undone by lousy branding

Nirodh might not be a popular choice, but India’s first govt-owned condom brand has a zany history consisting of terrible branding and marketing blunders.

Nirula’s — Dates to birthday parties, Delhi’s favourite restaurant is a place of many ‘firsts’

From burgers to a whopping 21 flavours of ice creams, Nirula’s was the first to the wonders of American fast food. But, with the entry of MNCs McDonald’s and KFC, its shine began to dim.

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

Viva – India’s first girl group that sang feminist anthems in the early 2000s

At the dawn of a new century, India had an all-girl band whose members were outspoken, didn't shy away from risque fashion and were unapologetic about their behaviour.

Tango, raspberry, lemonade — Duke’s fizzy, sweet drinks that were part of Sunday family rituals

The soft drink company was established in 1889 by Dinshwaji Cooverji Pandole, who died last week. He came up with the idea of starting the firm during one of his tours to England.

‘Kya aapke toothpaste mein namak hai?’ — Colgate ad that gave one of the most recalled taglines

The advertisement, which came out in early 2010, shows actor Lara Dutta playing the role of a cashier at a grocery store and Sahil Anand as a customer who suffers a toothache.

Favre-Leuba — ‘first’ Swiss watches to hit Indian market ran out of time in smartphone era

The Swiss heritage watch brand Favre-Leuba performed well during the 70s and 80s after which it disappeared from the market. It was then acquired by the Titan Company in 2011.

On Camera

Climate finance gap is widening. Rich nations still see it as charity 

Developed countries should take responsibility for their climate emissions. Instead, the instinct has been familiar: Protect your own first. This is now shaping the climate finance debate.

Vehicles, TVs, mobile phones—PM EAC report shows rural India is catching up with urban consumers

Rural ownership of motor vehicles jumped from 19 percent in 2011-2012 to 59 percent in 2023-2024, while urban rose from 40 percent to 68 percent during the same time period, study by two members of PM-EAC says.

General secrets from frozen peaks: A Kargil veteran reveals what politically correct writers left out

At the Jindal Literature Festival, Maj Gen (Retd) Lakhwinder Singh reveals secrets from 25 years ago, speaking about the decision that outwitted Musharraf and changed the course of the war. 

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.