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Saturday, November 8, 2025

Brandma

Atlas Cycles, the wheels of Indian childhood, has put the brakes on a glorious ride

The bicycle maker was forced to layoff staff & shut its last manufacturing unit on 3 June after it ran out of funds during the Covid lockdown.

Bharat Ek Khoj: Shyam Benegal’s adaption of Nehru’s Discovery of India was a Sunday staple

The show covered a range of topics, from the Harappan Civilisation to the freedom struggle, along with mythological epics.

The Rasna girl who stole hearts one ’80s ad at a time

In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Chandamama, the magazine that taught generations about ethics and India for six decades

First published in 1947, the magazine survived for six decades and now loyal fans have taken to preserving its comics online.

Chandrakanta, the show in which Irrfan won hearts four lines at a time

The 1994 Doordarshan show was a supernatural fantasy period drama based on an eponymous 1888 book, considered the first modern Hindi novel.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.

Filmindia, Baburao Patel’s irreverent magazine that could make or break a movie

From filmy gossip to political critique, the magazine reflected the culture of the times and created a lasting template for film journalism.

Manthan ad from the 90s, with which Amul joins TV nostalgia trip after Ramayan, Mahabharat

Amul’s 1996 ad titled Manthan tells the story of India's White Revolution using footage from Smita Patil's iconic film of the same name.

On Camera

Trump’s unpredictability is not the absence of strategy—it works on everyone but China

The Italian term sprezzatura—a studied nonchalance that conceals intention—best captures the spirit of Trump’s foreign policy so far. The pattern is unpredictability, transactionalism, and disruption as diplomacy.

Asia’s ‘weakest’ link: Yunus on a tightrope as Bangladesh tries to fix banks without breaking economy

With 20.2 percent of its total loans in default by the end of last year, Bangladesh had the weakest banking system in Asia. Despite reforms, it will take time to recover.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.