‘AI tools can be governed eventually. But who will govern the men? Meta would like you to make something with its AI tools. For weeks now, it has been popping up in your Instagram feed with friendly prompts and ready templates, nudging you to become a creator, too. In theory at least, India’s IT Amendment Rules of 2026 seek to address this problem. They require platforms to take down flagged deepfakes within three hours of receiving a government or court direction, which is its own serpentine task. But critics have pointed out that the rules are bundled with a broader tightening of digital regulation, aimed less at protecting women than at controlling what digital creators can say. Meanwhile, Meta, which has opened these tools up to its largest user base in the world, announced this year that it will replace its human content moderators with AI.’
Watch this week’s column by Karanjeet Kaur