(Reuters) -Polish e-commerce platform Allegro said on Wednesday it has launched operations in Hungary, ramping up its Central European expansion.
Allegro, which has also launched in the Czech Republic and Slovakia in the past year-and-a-half estimates that its Hungarian site could bring in 10 million new clients.
Allegro said in a statement that the Czech and Slovak expansion had increased its potential client base by 16 million and since launching in the two countries its online marketplace has amassed more than 2.5 million active buyers.
“Expanding into Hungary is another step closer to realising Allegro’s vision of being Europe’s favourite shopping destination,” said Allegro CCO Matthias Frechen, adding: “Hungary is one of the most promising European directions”.
Allegro beat second-quarter market forecasts with higher-than-expected adjusted EBITDA, but also pointed to slower third-quarter growth in Poland, its biggest market.
(Reporting by Tymon Miller, Editing by Louise Heavens and Alexander Smith)
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