(Reuters) – Meta Platforms said on Thursday that businesses purchasing a “boost” for their posts on the iOS versions of its social media apps Facebook and Instagram would need to pay an extra 30% service charge to app store operator Apple.
Advertisers will be able to boost their content on Instagram and Facebook via a browser without paying the Apple service charges, the social media giant said.
(Reporting by Harshita Mary Varghese in Bengaluru and Katie Paul in New York; Editing by Maju Samuel)
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