Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.
The rugby championship wins have been a decade in the making — a lone ranger coach’s search for talent, convincing conservative parents, explaining rugby to cricket-crazy Indians.
The Gen Z movement was a serious wave that RSP and Balen together managed to capture—the first milestone reflecting the relevance of issues-based politics.
SMPP Limited gets order for additional 10,000 bulletproof jackets for BSF, CISF & SSB. This is over & above the existing order for 40,000 jackets, taking the total to 50,000.
Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.
Encourage women sports in school. Then they would follow the same on TV.
Boys start playing outdoor aports early in life.
Some women don’t watch sports because they are busy smoking, drinking, and doing drugs.