Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.
The rugby championship wins have been a decade in the making — a lone ranger coach’s search for talent, convincing conservative parents, explaining rugby to cricket-crazy Indians.
Indians tend to fuss more about the damage done to the Indian psyche by Thomas B Macaulay’s infamous Minute of 1835, but he was preceded in this unholy endeavour by James Mill.
The RBI’s crackdown on bearish rupee positions may be followed by additional measures, including tighter limits on banks’ positions and further curbs in the offshore currency market, according to Barclays.
Oleksandr Yakovenko, founder of Ukrainian drone maker TAF Industries, further went on to highlight the growing 'irrelevance' of European defence platforms.
It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.
Encourage women sports in school. Then they would follow the same on TV.
Boys start playing outdoor aports early in life.
Some women don’t watch sports because they are busy smoking, drinking, and doing drugs.