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Monday, March 23, 2026
Politics
Ground Reports
Opinion
National Interest
PoV
50-Word Edit
Defence
Diplomacy
India
Economy
ThePrint On Camera
Videos
In Pictures
Society & Culture
Around Town
Book Excerpts
Vigyapanti
The Dating Story
Health
Science
Science
Tech
World
Events
Off The Cuff
The Speakers Bureau
School of Journalism
ThePrint Store
More
Judiciary
Education
YourTurn
Work With Us
Campus Voice
Search
Topic
Vicco Vajradanti
Topic:
Vicco Vajradanti
Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle
Tushar Nair
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September 25, 2022
The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.
Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle
Shubhangi Misra
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August 21, 2022
Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.
On Camera
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Opinion
Why the CAPF Bill is a victory for internal security
Sanjeev Marik
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March 23, 2026
The ongoing debate around the CAPF General Administration Bill 2026 is not merely about pay scales or promotions.
How India uses AI to empower the next billion users
March 23, 2026
BJP wants a Maharashtra redo in Odisha. Naveen Patnaik is the last obstacle
+TFP
March 23, 2026
Economy
Graduate and unemployed: India’s middle-class rulebook for career & success no longer works
+TFP
Saurabh Mukherjea
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March 23, 2026
Saurabh Mukherjea, Nandita Rajhansa and Sapana Bhavsar highlight 5 beliefs contradicted by India's economic data in their book 'Breakpoint: The Crisis of the Middle Class and the Future of Work'.
Defence
Iran launches missile at US and UK’s Diego Garcia base, reveals new striking capability
Snehesh Alex Philip
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March 21, 2026
New Delhi: In a dramatic escalation that has surprised the world, Iran attempted two missile strikes on a US-UK joint military base in the...
National Interest
The Vishwaguru delusion, mine vs yours, is ruining our view of the world
Shekhar Gupta
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March 21, 2026
One side thinks India is punching way above its weight. The other thinks Modi has undermined India and it punches below its strength. Both are wrong.
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