The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.
While export values have increased, India’s share in the global dairy trade has remained largely stagnant, despite being the world’s largest milk producer.
Initial talks held on the possibility of India entering the programme that was started in 2017 between France, Germany and Spain to ensure European sovereignty in defence and security.
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