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Monday, March 23, 2026
TopicToothpaste

Topic: Toothpaste

‘Kya aapke toothpaste mein namak hai?’ — Colgate ad that gave one of the most recalled taglines

The advertisement, which came out in early 2010, shows actor Lara Dutta playing the role of a cashier at a grocery store and Sahil Anand as a customer who suffers a toothache.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Forhan’s, the toothpaste that took care of a generation’s pearly whites

A bitter toothpaste that left a generation of Indians with sweet memories.

On Camera

Hodgson’s Line—US map decision that fuelled Pakistan’s Siachen claim even after correction

The appearance in US maps of Hodgson’s Line, joining NJ 9842 with the Karakoram Pass, sowed the seeds of Pakistan’s Siachen claim. Its correction by US agencies changed nothing.

Graduate and unemployed: India’s middle-class rulebook for career & success no longer works

Low salaries, little growth in corporate jobs and F&O losses, the assumptions that once built middle class security are no longer applicable to the emerging Indian economy.

Iran launches missile at US and UK’s Diego Garcia base, reveals new striking capability

New Delhi: In a dramatic escalation that has surprised the world, Iran attempted two missile strikes on a US-UK joint military base in the...

The Vishwaguru delusion, mine vs yours, is ruining our view of the world

One side thinks India is punching way above its weight. The other thinks Modi has undermined India and it punches below its strength. Both are wrong.