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Monday, February 23, 2026
TopicThums Up

Topic: Thums Up

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

On Camera

Life in Delhi isn’t easy for Northeast Indians. Racism is always round the corner

Racism is a problem for privileged mainlanders only when it's meted out to them abroad. In their own backyard, it's normalised as 'I was just kidding. Chill yaar'.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

IAF’s Tejas fleet undergoes ‘maintenance check’, decision on airframe yet to be taken

The 7 February incident involving Tejas aircraft caused severe damage to its frame. IAF and HAL are working together as part of the Board of Inquiry (BoI) to probe the incident.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.