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Monday, March 16, 2026
TopicThums Up

Topic: Thums Up

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

On Camera

What Gulf states would say to Iran. War is temporary, geography is permanent

Iran faces a choice that is larger than the immediate conduct of war. It can continue the logic of short-term escalation, or it can think in the longer historical frame.

Gulf conflict pushes Dubai diamond traders to eye Surat for rough stone auctions. But there are hurdles

Industry leaders say India’s complicated customs process and GST levies are deterrents for traders to come to Surat for auctions.

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.