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Friday, April 10, 2026
TopicThums Up

Topic: Thums Up

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Yashika Singla -
Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

Shubhangi Misra -
In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

On Camera

YourTurn

Opinion

What can be expected from the ongoing talks in Islamabad? Odds of resolution remain slim

Swasti Rao -
The initial ceasefire functioned less as a resolution and more as a pause—an opportunity for both sides to recalibrate, while claiming victory.

Pig politicisation isn’t unique to Delhi’s Tri Nagar. It’s a worldwide anti-Muslim strategy

Tamil Nadu’s elections are fought on delivery—ideology appears only when needed

Economy

India bond yields rise as RBI moves to drain liquidity, lift overnight rates

Bloomberg News -
New Delhi: India’s sovereign bond yields rose after the central bank announced its first step this year to drain cash from the banking system,...

Defence

Army promotes Col Purohit, acquitted in 2008 Malegaon blast case, to Brigadier; to not retire yet

Snehesh Alex Philip -
This means he will serve Indian Army for a minimum of another 2 years as Brigadier, unless he picks up the next rank of Major General.

National Interest

China insulated itself against energy shocks. India is ‘all talk, no walk’

Shekhar Gupta -
China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.

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