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Tuesday, February 3, 2026
TopicThums Up

Topic: Thums Up

Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to ‘kill’

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

On Camera

How neo-casteists set up a symphony orchestra to make UGC equity guidelines fail

In the Indian education system, neo-casteism encompasses many forms of caste-based profiling, manipulation of nomenclature, political rigmaroles, and fearmongering.

Floundering PM Internship Scheme has seen 44% drop out since 2024 launch. Budget deals drastic blow

Only 21 percent of interns complete programme as Centre slashes budget by over 50% after poor joining and high attrition.

Adani Defence teams up with Italy’s Leonardo to tap India’s mega helicopter market

The partnership will focus on targeting the Indian Armed Forces' requirements, particularly for Leonardo's AW169M and AW109 TrekkerM helicopters.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.