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Sunday, November 30, 2025
TopicSocial media influencers

Topic: social media influencers

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

Swara Bhasker says her politics has made her a ‘nuisance’ in Bollywood but she won’t stop now

Swara Bhasker makes jokes at the expense of PM Modi, and terms Pragya Singh Thakur a ‘Hindu terror suspect’.

Actors and cricketers are old news, these are the new stars of Indian millennials

In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.

On Camera

There’s pollution, violence, volcanic ash on my screen. And yet an email is more stressful

Years are quietly being stripped off my lifespan, and somehow that doesn’t ruin my day. But getting scolded for one careless word in an email? That can send me spiralling.

Karnataka startups feel the chill as global funding winter sets in. Fintech emerges as sole bright spot

The state raises just $2.7 billion in first nine months of 2025 compared to $4.5 billion last year, with late-stage investments hit hardest.

What’s expected from Putin’s India visit in December—Defence Secretary explains

ThePrint had previously reported that India & Russia are talking about 5 more regiments of the S-400, but no contracts are to be signed during the Russian president's visit.

Gaali cricket: Bavuma stands tall, India’s Test ego cut to size

The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.