scorecardresearch
Wednesday, August 13, 2025
TopicSocial media influencers

Topic: social media influencers

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

Swara Bhasker says her politics has made her a ‘nuisance’ in Bollywood but she won’t stop now

Swara Bhasker makes jokes at the expense of PM Modi, and terms Pragya Singh Thakur a ‘Hindu terror suspect’.

Actors and cricketers are old news, these are the new stars of Indian millennials

In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.

On Camera

Hrithik Roshan & Jr NTR in Janaab-e-Aali is exactly what a dance-off should not be

Forget comparing it with classics like Hrithik’s Ek Pal Ka Jeena or the slick title track of Dhoom 2, Janaab-e-Aali does not even come close to Ghungroo.

How mining, manufacturing & power sectors weighed on India’s industrial output since January 2024

India’s industrial output growth saw a 10-month low in June, with Index of Industrial Production (IIP) growing by mere 1.5% as against 1.9% in May 2025.

India expands Southeast Asia defence footprint with new joint venture in Philippines

Memorandum of understanding between SMPP and ADFC was signed during state visit of Philippines’ President to India earlier this month.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.