India is projected to lead global growth in alcoholic drinks, according to a new Euromonitor report. But it’s not immune to the rising sober movement either.
India’s nightlife still echoes with the sound of cocktail shakers, only now, the buzz comes without the alcohol. Brands like Sober, Catwalk Botanics and Sobriety Sips are cashing it out.
In FY 2025-26, AoN for 55 proposals amounting to Rs 6.73 lakh cr has been accorded by DAC. Both the quantum of AoN given and capital contracts signed, so far, have been the highest in any FY.
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