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Saturday, March 14, 2026
TopicSoap

Topic: Soap

Naulakha Soap survived 1947 Partition and modern-day competition. It still sells

+TFP Nutan Manmohan -
Ladha Mal Jain was barely 14 years old when he started the business of manufacturing a washing soap named Naulakha in pre-Partition Lahore.

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Tenzin Zompa -
Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

This sandalwood soap, integral to most Kannadigas’ identity, traces its origins back to WW1

Tenzin Zompa -
Oval-shaped, biscuit-coloured Mysore Sandal Soap owes its signature scent to 'Soap Sastry', one of India's first industrial chemists who travelled to England & US to make the soap.

Soaps have a dirty history. Even Greeks and Roman didn’t use them to clean their bodies

Judith Ridner -
Few people know the long and dirty history of making soap, the product we all rely on to clean our skin, and help us in a pandemic.

Surging soap demand makes Hindustan Unilever India’s best stock

Nupur Acharya -
Hindustan Unilever has surged as bottles of hand-wash, detergents and floor cleaner fly off the shelves amid the coronavirus pandemic.

This is what makes the humble soap our best bet against coronavirus

Mohana Basu -
As shops run low on hand sanitisers, here's why washing hands with soap and water is the most effective way to prevent COVID-19 infection.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma -
The boat-shaped soap was a case of great advertising that just didn't work.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Himani Chandna -
Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

India’s first ‘big’ bathing soap failed because it was OK

Mahua Venkatesh -
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

On Camera

YourTurn

Opinion

What India can learn from the US-Israel war on Iran

R Jagannathan -
Without any air force or navy worth the name, both Iran and Ukraine have held two superpowers at bay.

Communism is based on self-deluding assumptions, it can’t be realised in practice: GN Lawande

Indian govt is scrambling to manage LPG shortage while denying it exists

Economy

US strike on Iran’s key oil export island Kharg raises fears of wider supply disruption

Katharine Gemmell -
President Trump said the US had bombed military targets on Kharg Island in the Persian Gulf, but spared oil infrastructure.

Defence

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

Vaibhav Pant -
The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

National Interest

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Shekhar Gupta -
Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.

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