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Friday, January 30, 2026
TopicSoap

Topic: Soap

Naulakha Soap survived 1947 Partition and modern-day competition. It still sells

+TFP Nutan Manmohan -
Ladha Mal Jain was barely 14 years old when he started the business of manufacturing a washing soap named Naulakha in pre-Partition Lahore.

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Tenzin Zompa -
Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

This sandalwood soap, integral to most Kannadigas’ identity, traces its origins back to WW1

Tenzin Zompa -
Oval-shaped, biscuit-coloured Mysore Sandal Soap owes its signature scent to 'Soap Sastry', one of India's first industrial chemists who travelled to England & US to make the soap.

Soaps have a dirty history. Even Greeks and Roman didn’t use them to clean their bodies

Judith Ridner -
Few people know the long and dirty history of making soap, the product we all rely on to clean our skin, and help us in a pandemic.

Surging soap demand makes Hindustan Unilever India’s best stock

Nupur Acharya -
Hindustan Unilever has surged as bottles of hand-wash, detergents and floor cleaner fly off the shelves amid the coronavirus pandemic.

This is what makes the humble soap our best bet against coronavirus

Mohana Basu -
As shops run low on hand sanitisers, here's why washing hands with soap and water is the most effective way to prevent COVID-19 infection.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma -
The boat-shaped soap was a case of great advertising that just didn't work.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Himani Chandna -
Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

India’s first ‘big’ bathing soap failed because it was OK

Mahua Venkatesh -
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

On Camera

YourTurn

Opinion

Economic Survey 2025-26 takes global lessons seriously—and shows why Swadeshi is the way to go

Bidisha Bhattacharya -
The Economic Survey 2025-26 is not a celebration of success, but a measured warning that the traditional paradigms of global economic growth are no longer applicable.

How Djokovic & his luck outplayed opponents in major tournaments—walkovers to retirements

India is resigned to a new status quo with China

Economy

Economic Survey backs skilled visas to give IT services sector a boost, green energy for data centres

Sampurna Panigrahi -
The IT services sector contributed more than half of India’s Gross Value Added, serving as a major driver of exports and employment, the Economic Survey 2025-26 has found.

Defence

Indian Army ties up with US drone company that made its name in the Ukraine conflict

Debdutta Chakraborty -
Shield AI will provide V-BAT vertical takeoff & landing drones along with licences for software, which will be integrated into aircraft and made available to select Indian partners.

National Interest

Non-alignment is coming back in a new avatar: Trump-peedit alliance

Shekhar Gupta -
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.

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