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Saturday, February 21, 2026
TopicSoap

Topic: Soap

Naulakha Soap survived 1947 Partition and modern-day competition. It still sells

+TFP Nutan Manmohan -
Ladha Mal Jain was barely 14 years old when he started the business of manufacturing a washing soap named Naulakha in pre-Partition Lahore.

‘Lux girl’ — Bollywood’s own soap brand that brought affordable luxury to all

Tenzin Zompa -
Targeting the upper and middle-class population, Lux branded itself as the 'secret behind beautiful faces' in the Hindi film industry.

This sandalwood soap, integral to most Kannadigas’ identity, traces its origins back to WW1

Tenzin Zompa -
Oval-shaped, biscuit-coloured Mysore Sandal Soap owes its signature scent to 'Soap Sastry', one of India's first industrial chemists who travelled to England & US to make the soap.

Soaps have a dirty history. Even Greeks and Roman didn’t use them to clean their bodies

Judith Ridner -
Few people know the long and dirty history of making soap, the product we all rely on to clean our skin, and help us in a pandemic.

Surging soap demand makes Hindustan Unilever India’s best stock

Nupur Acharya -
Hindustan Unilever has surged as bottles of hand-wash, detergents and floor cleaner fly off the shelves amid the coronavirus pandemic.

This is what makes the humble soap our best bet against coronavirus

Mohana Basu -
As shops run low on hand sanitisers, here's why washing hands with soap and water is the most effective way to prevent COVID-19 infection.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

Unnati Sharma -
The boat-shaped soap was a case of great advertising that just didn't work.

Godrej Vatni was India’s foremost Swadeshi soap, and it didn’t remind you of Partition

Himani Chandna -
Godrej Vatni soap continued to carry the map of undivided India for many years, even after Partition.

India’s first ‘big’ bathing soap failed because it was OK

Mahua Venkatesh -
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

On Camera

YourTurn

Opinion

Cautious optimism — India’s new relationship with Tarique Rahman’s Bangladesh

Sushant Sareen -
Both Bangladesh and India will have to work together to repair the damage done during the Yunus administration.

5 years of Ukraine war—why Delhi must de-hyphenate Moscow from the West

+TFP

India can sell its vision, but it can’t spectacle its way to AI power

Economy

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

Vrinda Tulsian -
On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Defence

Embraer moves full throttle in pursuit of IAF contract, ties up with Hindalco after Adani

Snehesh Alex Philip -
IAF is firming up plans to revamp airlift capabilities with medium transport aircraft that will be assembled in India & serve as its main workhorse. Embraer is leading contender as of now.

National Interest

No country is ever fully sovereign. Cold War era taught India its real meaning

Shekhar Gupta -
India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.

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