Cosmetic brands know that their new audience is aspirational tweens. Drunk Elephant—its Lala Retro Whipped Cream retails at Rs 7,920–even addresses kids in its FAQ section online.
Armani built a multibillion-dollar global brand from something as simple as an unstructured jacket, and broke down the walls between formal and casual.
From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.
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