India is among top 10 locations for 'long-lasting perfume' searches. UAE, Pakistan & Singapore are top 3, finds survey by Arabic-language cosmetics website Tajmeeli.
With Google's search market share at more than 80%, buying ads is the only way to get a top spot, forcing companies like GoCompare to spend on outbidding rivals.
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.
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