India is among top 10 locations for 'long-lasting perfume' searches. UAE, Pakistan & Singapore are top 3, finds survey by Arabic-language cosmetics website Tajmeeli.
International Perfume Museum and Park (now called Attar Park) was conceived of as an exchange of technical expertise between Kannauj and the French perfume capital, Grasse.
The oil-based fragrances derived from flowers & herbs slipped in preference as Western perfumes flooded markets. In their contemporary form, attars are more than old wine in new bottle.
Bottled in red and green, Samajwadi Party says the special perfume, launched by Akhilesh Yadav Tuesday, is part of its poll efforts ahead of the 2022 assembly elections.
Ancient city of Kannauj traces its perfume-making history to Mughal empress Nur Jahan. It continues the legacy of making ‘attar’ through hydro-distillation technique.
The lavender oil that healed Rene Gattefosse’s burnt hand encouraged him to experiment more with essential oils. In 1928, the chemist coined the term ‘aromatherapie’.
In 2022, athletes claimed they were asked to wind up training early at Thyagraj Stadium so that the IAS couple could walk their dog. Then came the memes and public outrage.
Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance.
Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.
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