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Saturday, January 31, 2026
TopicParle

Topic: Parle

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Health food or not? Hippo toasties, the baked snack that died of an identity crisis

Launched in 2009 and discontinued in 2014 by Parle Agro, Hippo munchies attracted a loyal fan following but failed to continue in the market.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

On Camera

India’s tech ambitions need private sector investment in R&D. Budget 2026 holds the key

India’s private sector remains hesitant to invest in R&D. This is understandable, as the domestic market often fails to reward differentiated technologies adequately.

SEBI green-lights NSE IPO. What exchange’s CEO Ashishkumar Chauhan revealed about next steps

Speaking at ThePrint OTC Thursday, NSE CEO Ashishkumar Chauhan said the exchange has been trying to list itself since 2016, but it couldn’t happen due to one reason or the other.

‘LCA man’ Ravi Kota, key in operationalisation of IAF’s Tejas fleet, picked as next HAL CMD

Mechanical engineer & alumnus of IIM-A & IAS France, Kota was General Manager in HAL’s Light Combat Aircraft division. He was selected from a pool of eight candidates.

Non-alignment is coming back in a new avatar: Trump-peedit alliance

No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.