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Thursday, August 28, 2025
TopicParle

Topic: Parle

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Health food or not? Hippo toasties, the baked snack that died of an identity crisis

Launched in 2009 and discontinued in 2014 by Parle Agro, Hippo munchies attracted a loyal fan following but failed to continue in the market.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

On Camera

Op Sindoor awardees don’t fit traditional gallantry criteria. Redefine parameters for modern wars

The casualty list of the personnel killed or wounded during Op Sindoor has not been formally published. The public has been denied the opportunity to stand by and honour the families of the fallen.

All bets off as online gaming bill shakes industry & key players suspend ‘gambling’ on their platforms

The new law, which the government has framed as a moral duty, forced major platforms like Dream11 & Zupee to shut operations, wiping out hundreds of crores in market capitalisation. 

Post-Sindoor, joint doctrine tasks Special Forces with fighting info warfare & countering propaganda

Joint Doctrine for Special Forces Operations, released Wednesday, also outlines plans for the future expansion of AFSOD and the creation of Joint Service Training Institutes.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.