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Thursday, November 27, 2025
TopicParle

Topic: Parle

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Health food or not? Hippo toasties, the baked snack that died of an identity crisis

Launched in 2009 and discontinued in 2014 by Parle Agro, Hippo munchies attracted a loyal fan following but failed to continue in the market.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

On Camera

Rajnath Singh is discovering India-Pakistan civilisational ties

Even as India, Pakistan have seemed on the edge of war, their intelligence services have often sought to find space to de-escalate tensions and reduce risks for the two countries.

Chhattisgarh pitches state as hub for ‘specialty steel’, nets investment plans of Rs 6,321 crore

Speaking at 2nd Investor Connect, CM Vishnu Deo Sai says 'we have been able to attract a lot of investors.' The focus of the event was the steel sector. 

Asim Munir set to take charge as overall commander of Pakistan military, most powerful Army chief ever

In largest overhaul of military command in 5 decades, Field Marshal Asim Munir set to assume post of Chief of Defence Forces tomorrow, as Army claims primacy in Pakistan armed forces.

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.