Victims were lured by ads posted in platforms such as BigBasket, DMart & Blinkit, say police. Once they clicked on links sent on mobiles, scammers stole OTPs to siphon off money.
According to CyberMedia Research, consumers in Tier-II cities spent average of 2.5 hours/a week shopping online. GenZ are marginally more likely to shop online than Millennials.
Live commerce in India is expected to be '$4-5 billion segment by 2025'. Currently, China has largest livestream shopping industry valued at $339.3 billion in 2021.
Quick-delivery apps may need to alter business models to compete with conventional ones, it says. 61 per cent of online customers are willing to wait 3-24 hours for their groceries.
‘End of Season Sale’, ‘Holiday Offer’, and ‘Festive Sale’ are musical words for a diehard shopper who awaits mega-festive discounts. Hence, holidays are the ideal time for retailers to bring their best foot forward with exciting heavy discounts.
In FY 2025-26, AoN for 55 proposals amounting to Rs 6.73 lakh cr has been accorded by DAC. Both the quantum of AoN given and capital contracts signed, so far, have been the highest in any FY.
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