In an all-expenses-paid arrangement, savvy marketing agencies are leasing aspirational mansions to young creators in the UK with large fan bases to create content and promote brands.
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
Trupti & Arvind Bhandari's book, published by HarperCollins India, is due to be released on 22 September on SoftCover, ThePrint’s e-venue to launch select non-fiction books.
Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.
In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.
In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.
Using this technology, IDF carried out fully robotic combat missions, drastically reducing risk to Israeli troops. The robotic combat task force also enhanced situational awareness.
While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.
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