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In an all-expenses-paid arrangement, savvy marketing agencies are leasing aspirational mansions to young creators in the UK with large fan bases to create content and promote brands.
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
Trupti & Arvind Bhandari's book, published by HarperCollins India, is due to be released on 22 September on SoftCover, ThePrint’s e-venue to launch select non-fiction books.
Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.
In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.
The dynamics between Europe and Russia have gone so south that mending fences looks like an uphill task—even as the US swings between sanctions and olive branches.
Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.
For the first time, 2 Agniveers were awarded the Sena Medal for Operation Sindoor roles, among others. A 3rd Agniveer received a Mention in Despatches.
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.
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