scorecardresearch
Thursday, August 14, 2025
TopicMarketing

Topic: Marketing

Making mistakes in real estate marketing? This Sky marketing article lists the dos and don’ts

If you find yourself in a situation that you cannot solve, do not hesitate to go to Oi Realtor. A team of professionals will be at your disposal and will help you throughout the process.

What digital marketing expert Khizer Ali advises newcomers for success in their careers

Khizer Ali is a renowned and certified digital marketing expert who has helped his clients elevate their businesses to new heights.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

Zomato, Kent, Rolling Stone — Casteism in Indian ads, marketing and how not to say sorry

In Indian marketing and advertising, caste is implied, not acknowledged and addressed. But a few ads have shown the way.

‘This call is being recorded for training and quality control’ — and your voice is too

Your voice is connected to your emotional state, and marketing teams want to listen in.

Creators live it up in ‘TikTok Houses’ — luxury pads where one bathes in milk, flower petals

In an all-expenses-paid arrangement, savvy marketing agencies are leasing aspirational mansions to young creators in the UK with large fan bases to create content and promote brands.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

‘Pragmarketism’ — new book offers insights on how to win the many kinds of desi consumers

Trupti & Arvind Bhandari's book, published by HarperCollins India, is due to be released on 22 September on SoftCover, ThePrint’s e-venue to launch select non-fiction books.

This Indian ‘Maharajah’ dressed up as Playboy waitress, sumo wrestler & many other avatars

Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

On Camera

Trump is swinging on Russia again. What this means for Europe’s security architecture

The dynamics between Europe and Russia have gone so south that mending fences looks like an uphill task—even as the US swings between sanctions and olive branches.

Slashing GST on waste can unlock Rs 1.8 lakh crore, high tax hurting circular economy goals—CSE

Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.

15 Vir Chakras awarded for Op Sindoor, 9 go to IAF pilots who struck Pakistani terror camps

For the first time, 2 Agniveers were awarded the Sena Medal for Operation Sindoor roles, among others. A 3rd Agniveer received a Mention in Despatches.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.