Misspelled brand names like Kool-Aid and Crumbl seem to be everywhere. But we know little about how consumers respond to them, especially when those names deviate significantly from correct spelling.
The much-anticipated second season of ‘Squid Game’ is now streaming. Featuring seven episodes, the series is available in Hindi, Tamil, Telugu, and English for Indian audiences.
In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.
In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.
Despite multiple agencies being involved, the US could maintain a clear chain of command. This is something India should consider too, as it defines the theatre command structures.
Govt think tank flags India’s skewed auto export mix, warns domestic focus and high tariffs are limiting its global footprint; also highlights how auto components are a bright spot.
Venezuela also boasts of a diverse portfolio of unmanned aerial vehicles capable of carrying out surveillance, reconnaissance and being employed for kinetic purposes as well.
Many of you might think I got something so wrong in National Interest pieces written this year. I might disagree! But some deserve a Mea Culpa. I’d deal with the most recent this week.
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