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Thursday, August 14, 2025
TopicMarketing

Topic: Marketing

‘Squid Game 2’ marketing is going all out in India—brand collabs, guard mascots, Instamaut

The much-anticipated second season of ‘Squid Game’ is now streaming. Featuring seven episodes, the series is available in Hindi, Tamil, Telugu, and English for Indian audiences.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

GryNow Media – the best influencer marketing platform in India

Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Digital marketing expert Javeed Iqbal helps brands get just the right connect with the market

Both his post graduation in Strategic Marketing Communications from UK and his extensive work experience has helped Javeed Iqbal understand how the digital marketing industry operates.

Muhammad Siddiq Balagam — strategist who helped numerous businesses grow

Muhammad Siddiq Balagam, a stellar strategist, provides consultancy services such as Marketing and Business Development, helping clients develop sustainable solutions for business growth. 

On Camera

Dogs matter more to Indian middle class than people

Why do people who complain that our municipalities are incapable of offering proper shelter to dogs not worry about the pathetic shelter offered to refugees and victims of political persecution?

Slashing GST on waste can unlock Rs 1.8 lakh crore, high tax hurting circular economy goals—CSE

Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.

India, US troops to undertake joint military exercise next month, first after Op Sindoor

21st edition of annual joint military exercise will be held from 1 to 16 September, aimed at sharing military tech, operational best practices & disaster relief coordination methods.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.