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Tuesday, November 5, 2024
TopicMarketing

Topic: Marketing

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

GryNow Media – the best influencer marketing platform in India

Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Digital marketing expert Javeed Iqbal helps brands get just the right connect with the market

Both his post graduation in Strategic Marketing Communications from UK and his extensive work experience has helped Javeed Iqbal understand how the digital marketing industry operates.

Muhammad Siddiq Balagam — strategist who helped numerous businesses grow

Muhammad Siddiq Balagam, a stellar strategist, provides consultancy services such as Marketing and Business Development, helping clients develop sustainable solutions for business growth. 

Making mistakes in real estate marketing? This Sky marketing article lists the dos and don’ts

If you find yourself in a situation that you cannot solve, do not hesitate to go to Oi Realtor. A team of professionals will be at your disposal and will help you throughout the process.

On Camera

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

As IDF unveils robotic combat task force, Israeli maker says open to working with India

Using this technology, IDF carried out fully robotic combat missions, drastically reducing risk to Israeli troops. The robotic combat task force also enhanced situational awareness.

Xi wanted to teach India about imbalance of power. We should take a budgetary lesson from it

While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.