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Monday, July 21, 2025
TopicMarketing

Topic: Marketing

‘Squid Game 2’ marketing is going all out in India—brand collabs, guard mascots, Instamaut

The much-anticipated second season of ‘Squid Game’ is now streaming. Featuring seven episodes, the series is available in Hindi, Tamil, Telugu, and English for Indian audiences.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

GryNow Media – the best influencer marketing platform in India

Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Digital marketing expert Javeed Iqbal helps brands get just the right connect with the market

Both his post graduation in Strategic Marketing Communications from UK and his extensive work experience has helped Javeed Iqbal understand how the digital marketing industry operates.

Muhammad Siddiq Balagam — strategist who helped numerous businesses grow

Muhammad Siddiq Balagam, a stellar strategist, provides consultancy services such as Marketing and Business Development, helping clients develop sustainable solutions for business growth. 

On Camera

What India can learn from Israel about atmanirbharta in defence

India’s fledgling defence industry has struggled to translate capacity into mass production or compete globally, resulting in continued reliance on imports.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.