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Saturday, March 14, 2026
TopicMarketing

Topic: Marketing

Win-win formula: How sponsoring smaller teams at T20 World Cup became a marketing ploy for big brands

Flipkart sponsored Namibia, while fintech firm Zaggle backed Ireland, filling ‘some of their funding gaps’. The brands, in return, get reach into new markets & audiences.

Airtel, boAt, D’YAVOL—Bads of Bollywood is a B-school in marketing & promotion

Bads of Bollywood blurred lines between brand collaborations, digital platforms, and live events, making the buzz impossible to ignore.

How consumers react to misspelled brand names

Misspelled brand names like Kool-Aid and Crumbl seem to be everywhere. But we know little about how consumers respond to them, especially when those names deviate significantly from correct spelling.

‘Squid Game 2’ marketing is going all out in India—brand collabs, guard mascots, Instamaut

The much-anticipated second season of ‘Squid Game’ is now streaming. Featuring seven episodes, the series is available in Hindi, Tamil, Telugu, and English for Indian audiences.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

GryNow Media – the best influencer marketing platform in India

Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations.

Ankit Chouhan launches YFS Entertainment (OPC) Pvt Ltd, after Hollywood artist management

YFS Entertainment (OPC) Private Limited is the brainchild of marketing expert Ankit Chouhan who envisioned opening an advertising marketing and music distribution company.

On Camera

Period pain is real. Blanket menstrual leave policy isn’t a fix

The Supreme Court is right to point out the 'mindset of employers', who, because of this policy, may deduce that 'women are inferior.'

Red carpet for industry honchos as AAP kicks off Punjab investors summit. Rs 10,000 cr pledged on Day 1

At 2nd such summit in Punjab for top investors organised by AAP since it came to power in Punjab, Lakshmi Mittal announced his Bathinda refinery has increased production of LPG by 3,000 tonnes/day.

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

Trump brings the Age of Humiliation for friends. Modi needs stoicism abroad, humility at home

Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.