Beauty inclusivity has claimed the spotlight in recent years. Many brands have changed advertising and shifted social messaging, though it remains a complex area to navigate.
Companies involved in cosmetic sales say there’s been a shift within the category of lipsticks too, with buyers opting for smudge-and transfer-proof matte variants, as opposed to glossy ones.
In FY 2025-26, AoN for 55 proposals amounting to Rs 6.73 lakh cr has been accorded by DAC. Both the quantum of AoN given and capital contracts signed, so far, have been the highest in any FY.
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