With anything 'K' prefixed winning the content game, dating show Singles’ Inferno and cooking competition Culinary Class Wars picked up fans in India with ease.
Audience data shows there are now more fans outside South Korea than at home. Like hip hop, there’s no reason why K-Pop can’t have a similarly inclusive trajectory while staying true to its core.
Driven by a passion for K-culture, a growing number of Indian fans are exploring higher education in South Korea. In return, Seoul is going all out to woo Indians.
Seoul’s National Museum of Modern and Contemporary Art aims to ‘build an overseas network’ for Korean art and has already collaborated with New York’s popular Guggenheim Museum.
China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.
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