With anything 'K' prefixed winning the content game, dating show Singles’ Inferno and cooking competition Culinary Class Wars picked up fans in India with ease.
Audience data shows there are now more fans outside South Korea than at home. Like hip hop, there’s no reason why K-Pop can’t have a similarly inclusive trajectory while staying true to its core.
Driven by a passion for K-culture, a growing number of Indian fans are exploring higher education in South Korea. In return, Seoul is going all out to woo Indians.
Seoul’s National Museum of Modern and Contemporary Art aims to ‘build an overseas network’ for Korean art and has already collaborated with New York’s popular Guggenheim Museum.
The country’s largest Islamist party, the Bangladesh Jamaat-e-Islami, has emerged as a strong opposition, winning as many as 68 seats. This is a threat to BNP.
On bilateral ties, Admiral Paparo said India-US ties have an exponential effect on deterrence, because it demonstrates a unity of purpose among us to maintain the peace.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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