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Thursday, August 21, 2025
TopicJeans

Topic: jeans

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Islamabad teachers banned from wearing jeans. Some Pakistanis are calling it Talibani

The Federal Directorate of Education, which introduced the ban, said professional attire donned by teachers will create a positive learning atmosphere.

UP teen dies after being allegedly trashed by family over her insistence to wear jeans

Family members have also been accused of trying to dispose of the body by throwing it from over a bridge but it got stuck in the railing and was spotted by police later.

Ripped jeans aren’t just fashion for Indian women. No wonder CM Rawat is worried

Uttarakhand CM TS Rawat may not approve of women wearing ripped jeans. For the faint-hearted, Baba Ramdev’s ‘sanskari ripped jeans’ are always an option.

New Medical Termination of Pregnancy Bill gives women back the power over their bodies

ThePrint view on the most important issues, instantly.

Ruf & Tuf — the ‘fitted’ denims Akshay Kumar wore, your tailor stitched, & made 1990s ‘cool’

Ruf & Tuf jeans were the first 'branded' pair of denims for many Indians, and traces its origins to an Independence-era company that answered Gandhi's Swadeshi call.

You can’t live in Levi’s in lockdown. Purani jeans are not comfort wear after all

Bruce Springsteen to Sholay — jeans were the cool, sexy, youthful and rebellious garments every one wanted. But Covid lockdowns made us realise it wasn't needed.

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.

Yoga pants are the new jeans

These days, there are more than 11,000 kinds of yoga-specific pants available at retailers worldwide

On Camera

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

First-of-its kind tri-services conference Ran Samvad to take place in Army War College next week

Billed as the military’s own version of Raisina Dialogue, the event will spotlight on tech-driven warfighting, lessons from Operation Sindoor and release of three new doctrines.

War of IAF, PAF doctrines: As Pakistan obsesses over numbers, India embraces risk, wins

Now that both IAF and PAF have made formal claims of having shot down the other’s aircraft in the 87-hour war in May, we can ask a larger question: do such numbers really matter?