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Saturday, January 31, 2026
TopicJeans

Topic: jeans

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Islamabad teachers banned from wearing jeans. Some Pakistanis are calling it Talibani

The Federal Directorate of Education, which introduced the ban, said professional attire donned by teachers will create a positive learning atmosphere.

Ripped jeans aren’t just fashion for Indian women. No wonder CM Rawat is worried

Uttarakhand CM TS Rawat may not approve of women wearing ripped jeans. For the faint-hearted, Baba Ramdev’s ‘sanskari ripped jeans’ are always an option.

New Medical Termination of Pregnancy Bill gives women back the power over their bodies

ThePrint view on the most important issues, instantly.

Ruf & Tuf — the ‘fitted’ denims Akshay Kumar wore, your tailor stitched, & made 1990s ‘cool’

Ruf & Tuf jeans were the first 'branded' pair of denims for many Indians, and traces its origins to an Independence-era company that answered Gandhi's Swadeshi call.

You can’t live in Levi’s in lockdown. Purani jeans are not comfort wear after all

Bruce Springsteen to Sholay — jeans were the cool, sexy, youthful and rebellious garments every one wanted. But Covid lockdowns made us realise it wasn't needed.

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.

Yoga pants are the new jeans

These days, there are more than 11,000 kinds of yoga-specific pants available at retailers worldwide

On Camera

What the last decade reveals about India’s economic path

In India, there has been remarkable certainty on taxes, particularly as the government has largely focused on slashing taxes, both direct and indirect, rather than increasing them.

Market Swings in India Surge From Historic Low as Budget Nears

New Delhi: Indian stocks are seeing a resurgence of volatility just weeks after being dubbed the world’s calmest equity market, with growing skepticism sparking...

During Op Sindoor, hackers targeted NSE website 40 crore times in 10 minutes, Exchange CEO says

NSE CEO Ashishkumar Chauhan was speaking at Off The Cuff event hosted by ThePrint's Editor-in-Chief Shekhar Gupta. He said that NSE, on average, sees 20 crore cyberattacks each day.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.