scorecardresearch
Add as a preferred source on Google
Saturday, February 21, 2026
TopicJeans

Topic: jeans

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Islamabad teachers banned from wearing jeans. Some Pakistanis are calling it Talibani

The Federal Directorate of Education, which introduced the ban, said professional attire donned by teachers will create a positive learning atmosphere.

Ripped jeans aren’t just fashion for Indian women. No wonder CM Rawat is worried

Uttarakhand CM TS Rawat may not approve of women wearing ripped jeans. For the faint-hearted, Baba Ramdev’s ‘sanskari ripped jeans’ are always an option.

New Medical Termination of Pregnancy Bill gives women back the power over their bodies

ThePrint view on the most important issues, instantly.

Ruf & Tuf — the ‘fitted’ denims Akshay Kumar wore, your tailor stitched, & made 1990s ‘cool’

Ruf & Tuf jeans were the first 'branded' pair of denims for many Indians, and traces its origins to an Independence-era company that answered Gandhi's Swadeshi call.

You can’t live in Levi’s in lockdown. Purani jeans are not comfort wear after all

Bruce Springsteen to Sholay — jeans were the cool, sexy, youthful and rebellious garments every one wanted. But Covid lockdowns made us realise it wasn't needed.

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.

Yoga pants are the new jeans

These days, there are more than 11,000 kinds of yoga-specific pants available at retailers worldwide

On Camera

Youth Congress, your foolish protest helped the Modi govt climb out of the AI summit hole

In tactical terms, the shirtless protest was worse than a self-goal. Suddenly, the fiascos of the AI Summit were forgotten, and the Youth Congress’s disruption became the issue.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

MoD, IAF agree on some exemptions to HAL for Tejas Mk1A, but no compromise on ‘must-have’ capabilities

IAF is fine with accepting the aircraft with 'must-haves', even if some other steps remain pending, which may take at least another year, it is learnt.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.