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Wednesday, September 10, 2025
TopicJeans

Topic: jeans

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Islamabad teachers banned from wearing jeans. Some Pakistanis are calling it Talibani

The Federal Directorate of Education, which introduced the ban, said professional attire donned by teachers will create a positive learning atmosphere.

UP teen dies after being allegedly trashed by family over her insistence to wear jeans

Family members have also been accused of trying to dispose of the body by throwing it from over a bridge but it got stuck in the railing and was spotted by police later.

Ripped jeans aren’t just fashion for Indian women. No wonder CM Rawat is worried

Uttarakhand CM TS Rawat may not approve of women wearing ripped jeans. For the faint-hearted, Baba Ramdev’s ‘sanskari ripped jeans’ are always an option.

New Medical Termination of Pregnancy Bill gives women back the power over their bodies

ThePrint view on the most important issues, instantly.

Ruf & Tuf — the ‘fitted’ denims Akshay Kumar wore, your tailor stitched, & made 1990s ‘cool’

Ruf & Tuf jeans were the first 'branded' pair of denims for many Indians, and traces its origins to an Independence-era company that answered Gandhi's Swadeshi call.

You can’t live in Levi’s in lockdown. Purani jeans are not comfort wear after all

Bruce Springsteen to Sholay — jeans were the cool, sexy, youthful and rebellious garments every one wanted. But Covid lockdowns made us realise it wasn't needed.

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.

Yoga pants are the new jeans

These days, there are more than 11,000 kinds of yoga-specific pants available at retailers worldwide

On Camera

BJP’s ‘Hyderabad Liberation Day’ distorts 1948. It wasn’t a Hindu uprising against a Muslim

The last Nizam’s legacy is also being torn apart by the BJP, which has turned him into a devil because of the Razakar violence. It’s a selective Right-wing reading of history.

What’s behind bond yields’ logic-defying spike? The market’s concern over the future

While bond yields tend to fall amid low inflation & interest rate cuts, market experts say they’ve been rising due to concerns over tax collections, fiscal deficit & potential impact of US tariffs.

Denmark tweaks its banned exports list, delivery of critical system for Tejas MK 1A starts 

HAL has produced 10 Tejas Mk 1A and is now awaiting further deliveries of engines from American firm GE—delayed by two and half years, so far.

Punjab is fast becoming the new Northeast. And there’s a message in it for Modi

In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?