Project follows outcry over NMC rule, now on hold, asking medical practitioners to prescribe generics or face penalty. Dr Cyriac Abby Philips or ‘@TheLiverDoc’ part of project.
In his speech on the 77th Independence Day, Modi says Jan Aushadhi Kendras — the government’s stores for affordable generic medicines — have given ‘a new power’ to people.
During his stint as MoS for chemicals & fertilizers, Mansukh Mandaviya oversaw revenue earnings from affordable generic drugs go up 5,500%, to Rs 665 crore from Rs 12 crore in 5 years.
Modi govt is looking at total sales of Rs 500 cr in 2020-21 under Pradhan Mantri Bhartiya Janaushadhi Pariyojana, approximately 15% higher than last year’s Rs 433 cr.
Modi govt is set to float tender for at least 85 lakh more tablets as against the usual requirement of 10-15 lakh tablets for PM Bharatiya Janaushadhi Pariyojana.
Bharatiya Janaushadhi Pariyojana’s logo features Devanagari letters ‘Bha’, ‘Ja’ & ‘Pa’ in saffron, but Modi govt denies it is surrogate branding for BJP.
UCBs accounted for 1.8% of total industry credit in September 2025—down from 2.2% five yrs ago—showing that they are losing ground to faster PSU banks.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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