Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.
Taking a dig at the brand’s tagline 'Taiyari jeet ki', Revant Himatsingka had said it should instead be 'Taiyari diabetes ki'. The reel had 12 mn views on his Instagram page alone.
21-yr-old Indian-Canadian Instagram star and TikTok celebrity Megha Thakur, who died this week, subverted the expectations of a content creator by opening up her mind and heart.
Comedy collective Vikkals branded Instagram reels with their take on Tamil culture. Their fanbase has grown, but their parents still struggle to understand this 'new age' content creation.
While bond yields tend to fall amid low inflation & interest rate cuts, market experts say they’ve been rising due to concerns over tax collections, fiscal deficit & potential impact of US tariffs.
It is one of the most advanced long-range air defence and anti-missile radars. It has been acquired under an about USD 145-million deal signed in 2020.
In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?
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