Young Army wives are leveraging public curiosity about cantonment life to build audiences and businesses. #FaujiWife and #SarkariGhar now trend regularly.
Health content is now ubiquitous—scattered across the digital wild west. Onions 'pull toxins through your feet,' while cucumbers supposedly 'cure' glaucoma.
Gen Z Kashmiri Pandits are trying to keep their culture alive on Instagram through recipes, language lessons, cultural snapshots, and community-specific humour.
These days, Nick Booker travels around Delhi in a brightly painted auto-rickshaw driven by Alistair Campbell, an Australian who now lives in India. The expat influencer @indogenius is churning one hit reel after another.
The new influencers are breaking the rules of fashion and no topic is off limits for them. They’re steadily growing in both popularity and views on social media.
The scheduled consecration of the Ram temple in Ayodhya has calcified into something more concrete in the Indian psyche: it’s become a cultural celebration that goes beyond the temple.
21-yr-old Indian-Canadian Instagram star and TikTok celebrity Megha Thakur, who died this week, subverted the expectations of a content creator by opening up her mind and heart.
IAF is firming up plans to revamp airlift capabilities with medium transport aircraft that will be assembled in India & serve as its main workhorse. Embraer is leading contender as of now.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
The Cantonments of yore no longer exist. Today you will find more civilians than faujis there. Over the years the sundry perks and life style facilities of the Army are being whittled down.
This titillating glimpse of perceived exclusive living is going to create ire and public outcry about a luxurious life on a tax payer’s money, one that the Govt can ill afford, etc. (The IAS and IPS too have a decent life style but one does not see their spouses making a bandstand of it.)
Unnecessary flashing a life style that in reality does not exist for the vast majority of Army personnel will be cause enough to have these marginal perks be also taken away, if not certainly reduced.
Army wives indulging in such activity certainly do not do the Army a favour; on the contrary create unnecessary angst and negatively in public minds. something the Army does not want, cannot afford.
Army wives traditionally spend time looking into the problems of the wives and families of their soldiers and helping them improve their lives. It is what helps build a stronger, bonded unit – crucial in combat. Such activity as is being celebrated here merely creates chasms.
Being an Army wife by itself has always been seen and recognized as a privilege and a sacrifice deserving of respect; keep it that way for organizational benefit, do not dilute it for personal gain.
The Army has always been sequestered, out of public eye and limelight. Best kept like that.
What a waste!
In a desperate pursuit to gain followers, these spouses put out titillating content on social media. Of the four Instagram images posted here, one is quite clearly suggestive and sexually provocative. After all, that’s the easiest way to gain followers (usually unemployed youth high on low data rates in India) and thereby start earning off of Youtube.
In today’s digital era where work from home is accepted and at times even encouraged, the armed forces spouses can be anything they want to be. Almost all of them are very well educated and can therefore pursue careers ranging from accountancy to law to digital marketing. Despite such a wealth of options, if they are so narrowly focused on being just Youtube content creators producing frivolous reels, it does tell us something very important – the dumbing down of the armed forces officer cadre. This is not to be celebrated but to be mourned.
The Cantonments of yore no longer exist. Today you will find more civilians than faujis there. Over the years the sundry perks and life style facilities of the Army are being whittled down.
This titillating glimpse of perceived exclusive living is going to create ire and public outcry about a luxurious life on a tax payer’s money, one that the Govt can ill afford, etc. (The IAS and IPS too have a decent life style but one does not see their spouses making a bandstand of it.)
Unnecessary flashing a life style that in reality does not exist for the vast majority of Army personnel will be cause enough to have these marginal perks be also taken away, if not certainly reduced.
Army wives indulging in such activity certainly do not do the Army a favour; on the contrary create unnecessary angst and negatively in public minds. something the Army does not want, cannot afford.
Army wives traditionally spend time looking into the problems of the wives and families of their soldiers and helping them improve their lives. It is what helps build a stronger, bonded unit – crucial in combat. Such activity as is being celebrated here merely creates chasms.
Being an Army wife by itself has always been seen and recognized as a privilege and a sacrifice deserving of respect; keep it that way for organizational benefit, do not dilute it for personal gain.
The Army has always been sequestered, out of public eye and limelight. Best kept like that.
What a waste!
In a desperate pursuit to gain followers, these spouses put out titillating content on social media. Of the four Instagram images posted here, one is quite clearly suggestive and sexually provocative. After all, that’s the easiest way to gain followers (usually unemployed youth high on low data rates in India) and thereby start earning off of Youtube.
Yes sar ji iam rammehar sar ji me berojgar hu mughe rojgar chahiye ji mera contect number is 9467915410 hà ji
In today’s digital era where work from home is accepted and at times even encouraged, the armed forces spouses can be anything they want to be. Almost all of them are very well educated and can therefore pursue careers ranging from accountancy to law to digital marketing. Despite such a wealth of options, if they are so narrowly focused on being just Youtube content creators producing frivolous reels, it does tell us something very important – the dumbing down of the armed forces officer cadre. This is not to be celebrated but to be mourned.
There’s a much more apt hashtag for such buffoonery – #PatiFaujMainBiwiMaujMain.
Typical men