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Monday, February 23, 2026
TopicIndia consumer market

Topic: India consumer market

MNCs know that global strategies don’t work in India. But they are still not ready to adapt

India’s mega consumption story is the most exciting in the world. Unlike most markets of its size, it is and for a long time will be, driven by lots and lots of small consumers.

On Camera

Nick Jonas wearing a mangalsutra is validation for many Indians. He’s our favourite jiju

Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Suspected brake failure leads to Tejas accident after landing, airframe likely to be written off

The IAF, so far, remains mum on this accident which has led to grounding of the fleet for safety checks.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.