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Wednesday, January 28, 2026
TopicImperial Blue ad

Topic: Imperial Blue ad

Imperial Blue—walking a tightrope between offensive vs tongue-in-cheek humour

Debdutta Chakraborty -
Conceptualised in 1999, the ads for the liquor brand with the tagline ‘Men will be men’ has its audience split in where to draw the line when it comes to humour.

On Camera

YourTurn

Opinion

Budget 2026 numbers will be outdated within a month. This was avoidable

A K Bhattacharya -
Budget 2026 will achieve many firsts, but future ones should be cast in a different mould.

India-Pakistan ready for lehenga diplomacy. Maryam Sharif has made the first move

What would it take for a European reset to succeed?

Economy

Most EU firms eye India expansion post-trade deal, 90% say profitability to go up—FEBI survey

Vaibhav Pant -
FEBI survey reveals Europe’s big bet on manufacturing, innovation hub amid ‘mother of all trade deals’, but flags regulatory concerns.

Defence

India, EU sign security & defence pact. How it links Indian firms to ‘ReArm Europe’ network 

Keshav Padmanabhan -
The agreement comes despite differences between India and the EU on issues such as Russia-Ukraine war, showcasing the intent to deepen strategic ties. 

National Interest

Non-alignment is coming back in a new avatar: Trump-peedit alliance

Shekhar Gupta -
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.

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