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Saturday, April 11, 2026
TopicHutch pug

Topic: Hutch pug

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Sanskriti Bhatnagar -
Dogs to cats and gorillas, the Indian advertising industry has incorporated animals to create impressionable ads that have stood the test of time.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Gautamee Hazarika -
Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

On Camera

YourTurn

Opinion

What can be expected from the ongoing talks in Islamabad? Odds of resolution remain slim

Swasti Rao -
The initial ceasefire functioned less as a resolution and more as a pause—an opportunity for both sides to recalibrate, while claiming victory.

Pig politicisation isn’t unique to Delhi’s Tri Nagar. It’s a worldwide anti-Muslim strategy

Tamil Nadu’s elections are fought on delivery—ideology appears only when needed

Economy

India bond yields rise as RBI moves to drain liquidity, lift overnight rates

Bloomberg News -
New Delhi: India’s sovereign bond yields rose after the central bank announced its first step this year to drain cash from the banking system,...

Defence

Army promotes Col Purohit, acquitted in 2008 Malegaon blast case, to Brigadier; to not retire yet

Snehesh Alex Philip -
This means he will serve Indian Army for a minimum of another 2 years as Brigadier, unless he picks up the next rank of Major General.

National Interest

China insulated itself against energy shocks. India is ‘all talk, no walk’

Shekhar Gupta -
China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.

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