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Wednesday, December 17, 2025
TopicHutch pug

Topic: Hutch pug

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Dogs to cats and gorillas, the Indian advertising industry has incorporated animals to create impressionable ads that have stood the test of time.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

On Camera

Top 10 picks of Serendipity Art Festival 2025 by Rohit Chawla

Through film, textile, scent, sound, and gesture, spectators are invited to descend into an immersive environment where inherited knowledge seeps through material and form.

India’s merchandise exports to US rising month-on-month despite Trump tariffs, govt data shows

November exports to the US saw 10% growth from the previous month. Overall, in the first 8 months this fiscal, the merchandise exports to the US touched has touched $59bn.

US clears $686-mn package to breathe fresh life into Pakistani F-16s

Of the total package, $649 million will be utilised for additional hardware, software, and support services, and the remaining for Major Defence Equipment (MDE).

India’s top airline just handed sarkar the keys. That’s IndiGo’s real ‘crime’

Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.