Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
These were the battles we thought we’d already fought. The slow recognition that caste is a plague upon Indian society. The hard-won right to choose your own partner.
At a chat held to commemorate the launch of his book The Chola Tigers, Amish Tripathi delved into examples of India’s cultural fluency and forward thinking.
Beneath the anger of youth uprising lies an older, rigid and unbreakable social order, one that continues to shape the country’s politics, society and economy: caste.
Pakistan Idol has made a comeback after a decade. Fawad Khan, along with Rahat Fateh Ali Khan, Zeb Bangash and Bilal Maqsood, will form the judges panel.
Trump’s USD 100,000 H-1B thunderclap & its impact on India keep getting global media attention. ‘Could accelerate shift by multinationals to expand operations in India’.
A sound tax system is one based on the ability to pay or economic surplus. But the STT taxes the circulation of capital and not its returns, making it deeply distortionary.
Exporters said the Budget’s proposals to increase duty-free import limits on processing, create 500 reservoirs and support fisheries startups will boost the marine industry.
With recruitments under Agnipath set to rise, the Union Budget has significantly increased spending, with the Army taking nearly 87% of the total outlay.
The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.
Many assume that India has a single “culture.” It’s not. Earlier also people from different regions were following their own culture, but the homogenising groups with their own idea of “Indian culture” never recognised it. May of these advocates of “Indian culture” were the “sanskaris” who were going around condemning young couples holding hands
The point is the original author Karanjeet Kaur did not diagnose what cultural notes make one conservative. Gen Z doesn’t have the material resources for self expression like millennial and Gen X. As the old saying goes “don’t kill a mockingbird” – yet we should see the ground level impact of it. Many “trad” Gen Z will have a girlfriend of the opposite caste whose parents are not allowing for marriage; many liberal Gen Z also follow orthodox rules within their private lives. This contradiction will only turn to nuance as Gen Z gets older – the original author only participates in killing the mockingbird for now.
A well-written rebuttal. Unfortunately, Ms Kaur’s article seemed more like a rant littered with name calling, generalistaions, oversimplifications, and a plain lack of the archetypal liberal’s favourite buzzword – ‘nuance’ – at least when viewing Bharatiya / Dharmic culture.
Also yes “Sainik Farm aunties” was the absolute limit of depravity. Completely loaded with sub-zero substance, brimming with stigma.
I have a by-now oft-used phrase for this situation – I am happy to have ‘granny hobbies’ or sound like ‘auntie’. My grannies and aunts were among the wisest people, so, as I say when someone terms me one, ‘Taken as a compliment!’
“Indian culture” is not always a religiously charged predetermined set of bhajans and pujas.
Many assume that India has a single “culture.” It’s not. Earlier also people from different regions were following their own culture, but the homogenising groups with their own idea of “Indian culture” never recognised it. May of these advocates of “Indian culture” were the “sanskaris” who were going around condemning young couples holding hands
The point is the original author Karanjeet Kaur did not diagnose what cultural notes make one conservative. Gen Z doesn’t have the material resources for self expression like millennial and Gen X. As the old saying goes “don’t kill a mockingbird” – yet we should see the ground level impact of it. Many “trad” Gen Z will have a girlfriend of the opposite caste whose parents are not allowing for marriage; many liberal Gen Z also follow orthodox rules within their private lives. This contradiction will only turn to nuance as Gen Z gets older – the original author only participates in killing the mockingbird for now.
Ek dmm jhakkas 💥🔥
A well-written rebuttal. Unfortunately, Ms Kaur’s article seemed more like a rant littered with name calling, generalistaions, oversimplifications, and a plain lack of the archetypal liberal’s favourite buzzword – ‘nuance’ – at least when viewing Bharatiya / Dharmic culture.
Also yes “Sainik Farm aunties” was the absolute limit of depravity. Completely loaded with sub-zero substance, brimming with stigma.
I have a by-now oft-used phrase for this situation – I am happy to have ‘granny hobbies’ or sound like ‘auntie’. My grannies and aunts were among the wisest people, so, as I say when someone terms me one, ‘Taken as a compliment!’