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Tuesday, September 30, 2025
TopicFMCG products

Topic: FMCG products

As Indians buy cheaper products, smaller packs, FMCG sector takes a hit

A selection of the best news reports, analysis and opinions published by ThePrint this week.

India’s millet millionaires are powering a food revolution with bajra bars, sorghum noodles

A growing ecosystem of entrepreneurs, evangelists, and incubators is pushing hard to make millets trendy, tasty, and thrifty. Hyderabad is leading the way.

‘Not sure how GDP numbers coming’: Asian Paints CEO points to disconnect with sectoral performance

At a time when the government expects the economy to have grown 8% in 2023-24, FMCG companies are struggling to lift sales above low single-digits.

You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here

The chips, cola, detergent and namkeen you’re buying are getting more expensive. You’re just not noticing it, thanks to shrinkflation.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

Off The Cuff with Harsh Mariwala & Prof. Ram Charan

Harsh Mariwala, Founder and Chairman, Marico and Prof Ram Charan, Business Guru and Author, are our guests in this latest edition of ThePrint's Off...

Ayurveda, FMCG, Covid, controversy — Baba Ramdev and the Patanjali school of marketing

The reaction to Ramdev’s launch of Coronil, which claims to be a ‘cure’ for Covid-19, would be a nightmare for any other company. Not Patanjali, though.

Consumption has long propped up India’s economy, so its decline is cause for alarm

The macroeconomy appears sombre because of old difficulties like financing and investment, and new ones like consumption demand.

Ramdev’s Patanjali rejects slowdown report, claims demand of its products exceeds supply

CEO Balkrishna says new plants of the firm will ramp up production capacity to Rs 60,000 crore from the current Rs 35,000 crore.

From Google Hangouts to a swadeshi ‘WhatsApp’, this techie is behind Patanjali’s Kimbho

US-based software engineer and former Google techie Aditi Kamal is the brain behind Baba Ramdev-promoted swadeshi messaging app Kimbho.

On Camera

Bodoland poll loss a wake-up call for Assam BJP. Zubeen’s death puts CM Sarma in a tight spot

Assam CM can’t celebrate that the Congress drew a blank in the Bodoland Territorial Council polls in 2010 as well as 2015, and bagged only one in 2020.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

Aerial warfare analyst Tom Cooper faults India’s military PR, says Pakistan does it better

In post on social media, Cooper narrated experience of MiG-21 researcher from Germany who wanted to attend aircraft’s farewell ceremony in India, and the roadblocks he faced. 

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.