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Sunday, February 22, 2026
TopicFMCG products

Topic: FMCG products

As Indians buy cheaper products, smaller packs, FMCG sector takes a hit

A selection of the best news reports, analysis and opinions published by ThePrint this week.

India’s millet millionaires are powering a food revolution with bajra bars, sorghum noodles

A growing ecosystem of entrepreneurs, evangelists, and incubators is pushing hard to make millets trendy, tasty, and thrifty. Hyderabad is leading the way.

‘Not sure how GDP numbers coming’: Asian Paints CEO points to disconnect with sectoral performance

At a time when the government expects the economy to have grown 8% in 2023-24, FMCG companies are struggling to lift sales above low single-digits.

You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here

The chips, cola, detergent and namkeen you’re buying are getting more expensive. You’re just not noticing it, thanks to shrinkflation.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

Off The Cuff with Harsh Mariwala & Prof. Ram Charan

Harsh Mariwala, Founder and Chairman, Marico and Prof Ram Charan, Business Guru and Author, are our guests in this latest edition of ThePrint's Off...

Ayurveda, FMCG, Covid, controversy — Baba Ramdev and the Patanjali school of marketing

The reaction to Ramdev’s launch of Coronil, which claims to be a ‘cure’ for Covid-19, would be a nightmare for any other company. Not Patanjali, though.

Consumption has long propped up India’s economy, so its decline is cause for alarm

The macroeconomy appears sombre because of old difficulties like financing and investment, and new ones like consumption demand.

Ramdev’s Patanjali rejects slowdown report, claims demand of its products exceeds supply

CEO Balkrishna says new plants of the firm will ramp up production capacity to Rs 60,000 crore from the current Rs 35,000 crore.

From Google Hangouts to a swadeshi ‘WhatsApp’, this techie is behind Patanjali’s Kimbho

US-based software engineer and former Google techie Aditi Kamal is the brain behind Baba Ramdev-promoted swadeshi messaging app Kimbho.

On Camera

Youth Congress, your foolish protest helped the Modi govt climb out of the AI summit hole

In tactical terms, the shirtless protest was worse than a self-goal. Suddenly, the fiascos of the AI Summit were forgotten, and the Youth Congress’s disruption became the issue.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

MoD, IAF agree on some exemptions to HAL for Tejas Mk1A, but no compromise on ‘must-have’ capabilities

IAF is fine with accepting the aircraft with 'must-haves', even if some other steps remain pending, which may take at least another year, it is learnt.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.