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Saturday, January 24, 2026
TopicFMCG products

Topic: FMCG products

As Indians buy cheaper products, smaller packs, FMCG sector takes a hit

A selection of the best news reports, analysis and opinions published by ThePrint this week.

India’s millet millionaires are powering a food revolution with bajra bars, sorghum noodles

A growing ecosystem of entrepreneurs, evangelists, and incubators is pushing hard to make millets trendy, tasty, and thrifty. Hyderabad is leading the way.

‘Not sure how GDP numbers coming’: Asian Paints CEO points to disconnect with sectoral performance

At a time when the government expects the economy to have grown 8% in 2023-24, FMCG companies are struggling to lift sales above low single-digits.

You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here

The chips, cola, detergent and namkeen you’re buying are getting more expensive. You’re just not noticing it, thanks to shrinkflation.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

Off The Cuff with Harsh Mariwala & Prof. Ram Charan

Harsh Mariwala, Founder and Chairman, Marico and Prof Ram Charan, Business Guru and Author, are our guests in this latest edition of ThePrint's Off...

Ayurveda, FMCG, Covid, controversy — Baba Ramdev and the Patanjali school of marketing

The reaction to Ramdev’s launch of Coronil, which claims to be a ‘cure’ for Covid-19, would be a nightmare for any other company. Not Patanjali, though.

Consumption has long propped up India’s economy, so its decline is cause for alarm

The macroeconomy appears sombre because of old difficulties like financing and investment, and new ones like consumption demand.

Ramdev’s Patanjali rejects slowdown report, claims demand of its products exceeds supply

CEO Balkrishna says new plants of the firm will ramp up production capacity to Rs 60,000 crore from the current Rs 35,000 crore.

From Google Hangouts to a swadeshi ‘WhatsApp’, this techie is behind Patanjali’s Kimbho

US-based software engineer and former Google techie Aditi Kamal is the brain behind Baba Ramdev-promoted swadeshi messaging app Kimbho.

On Camera

Controversial dog-walker IAS Sanjeev Khirwar is back in Delhi. What happened to his wife?

In 2022, athletes claimed they were asked to wind up training early at Thyagraj Stadium so that the IAS couple could walk their dog. Then came the memes and public outrage.

IndiGo profit plunges 78% as Dec meltdown with 3k flight cancellations takes a toll

Net income for InterGlobe Aviation Ltd slipped 78 percent to Rs 5.5 billion for the three months ended Dec 31 compared with the year-ago period.

Rafale saga: 25 yrs of detours, deadlocks & political hesitation. Now IAF getting what it always wanted

Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance. 

Pakistan se azaadi. Grow up India, stop giving it prime real estate in your psyche

Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.