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Sunday, March 15, 2026
TopicFMCG products

Topic: FMCG products

As Indians buy cheaper products, smaller packs, FMCG sector takes a hit

A selection of the best news reports, analysis and opinions published by ThePrint this week.

India’s millet millionaires are powering a food revolution with bajra bars, sorghum noodles

A growing ecosystem of entrepreneurs, evangelists, and incubators is pushing hard to make millets trendy, tasty, and thrifty. Hyderabad is leading the way.

‘Not sure how GDP numbers coming’: Asian Paints CEO points to disconnect with sectoral performance

At a time when the government expects the economy to have grown 8% in 2023-24, FMCG companies are struggling to lift sales above low single-digits.

You’re not imagining it, Maggi to Vim bar—FMCGs are getting smaller. Shrinkflation is here

The chips, cola, detergent and namkeen you’re buying are getting more expensive. You’re just not noticing it, thanks to shrinkflation.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

Off The Cuff with Harsh Mariwala & Prof. Ram Charan

Harsh Mariwala, Founder and Chairman, Marico and Prof Ram Charan, Business Guru and Author, are our guests in this latest edition of ThePrint's Off...

Ayurveda, FMCG, Covid, controversy — Baba Ramdev and the Patanjali school of marketing

The reaction to Ramdev’s launch of Coronil, which claims to be a ‘cure’ for Covid-19, would be a nightmare for any other company. Not Patanjali, though.

Consumption has long propped up India’s economy, so its decline is cause for alarm

The macroeconomy appears sombre because of old difficulties like financing and investment, and new ones like consumption demand.

Ramdev’s Patanjali rejects slowdown report, claims demand of its products exceeds supply

CEO Balkrishna says new plants of the firm will ramp up production capacity to Rs 60,000 crore from the current Rs 35,000 crore.

From Google Hangouts to a swadeshi ‘WhatsApp’, this techie is behind Patanjali’s Kimbho

US-based software engineer and former Google techie Aditi Kamal is the brain behind Baba Ramdev-promoted swadeshi messaging app Kimbho.

On Camera

Menstrual leave doesn’t work in ‘real world’. And that real world is designed by, for men

When a woman menstruates, when/if she decides to marry, when/if she decides to have kids, should not be factors when looking at a woman’s potential from a hiring standpoint.

US strike on Iran’s key oil export island Kharg raises fears of wider supply disruption

President Trump said the US had bombed military targets on Kharg Island in the Persian Gulf, but spared oil infrastructure.

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.