A growing ecosystem of entrepreneurs, evangelists, and incubators is pushing hard to make millets trendy, tasty, and thrifty. Hyderabad is leading the way.
Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.
The reaction to Ramdev’s launch of Coronil, which claims to be a ‘cure’ for Covid-19, would be a nightmare for any other company. Not Patanjali, though.
In 2022, athletes claimed they were asked to wind up training early at Thyagraj Stadium so that the IAS couple could walk their dog. Then came the memes and public outrage.
Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance.
Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.
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