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Wednesday, April 24, 2024
TopicFevicol

Topic: Fevicol

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

On Camera

Influencer is a real job. They are shaking up the internet

The reach and impact of influencers are so significant that even politicians such as Prime Minister Narendra Modi have recognised their value—the National Creators Award is proof.

Economists vs statisticians — the battle being fought over the soul of India’s GDP data

Economists say there are weaknesses in India’s GDP data. But statisticians claim the accusations are based on flawed understanding, saying while GDP has problems, the economists are looking in the wrong places.

India, Oman hold 5th annual high-level meeting to boost maritime security

Both the governments expressed their commitment to strengthening their maritime cooperation to strengthen the maritime safety and security framework in the region.

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.