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Saturday, November 15, 2025
TopicFevicol

Topic: Fevicol

‘Mission Impossible’—Fevicol’s cheeky ad featuring Le Louvre jewellery heist

The brand even threw in a reference to hit Hindi heist film Dhoom 2, a Hrithik Roshan and Abhishek Bachchan-starrer that also depicted a slick jewellery theft from a museum.

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

On Camera

Bihar is now BJP’s responsibility. Double-engine governance must bring progress

The opposition was unable to erase the image of 'Jungle Raj' and leadership-by-birth remarks. Rahul Gandhi's 'vote chori' campaign added more trouble.

Wealth nears $99 trillion, still Asia’s rich don’t have succession plans

Much of this wealth is tied to founder-led businesses that employ millions and help anchor regional economies.

Turkey blocks transport of Apache choppers to India through its airspace, new route being worked out

Indian govt officials last month skipped Turkish National Day celebrations in Delhi, in a message to Ankara following its support for Islamabad, particularly during Operation Sindoor.

Bihar is where politics moves, and everything else stands still

Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.