scorecardresearch
Add as a preferred source on Google
Saturday, February 21, 2026
TopicFevicol

Topic: Fevicol

‘Mission Impossible’—Fevicol’s cheeky ad featuring Le Louvre jewellery heist

The brand even threw in a reference to hit Hindi heist film Dhoom 2, a Hrithik Roshan and Abhishek Bachchan-starrer that also depicted a slick jewellery theft from a museum.

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

On Camera

Cautious optimism — India’s new relationship with Tarique Rahman’s Bangladesh

Both Bangladesh and India will have to work together to repair the damage done during the Yunus administration.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Embraer moves full throttle in pursuit of IAF contract, ties up with Hindalco after Adani

IAF is firming up plans to revamp airlift capabilities with medium transport aircraft that will be assembled in India & serve as its main workhorse. Embraer is leading contender as of now.

The new Great Game—Trump’s playing for time, China for leverage & India for wiggle room

This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.