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Saturday, January 24, 2026
TopicFevicol

Topic: Fevicol

‘Mission Impossible’—Fevicol’s cheeky ad featuring Le Louvre jewellery heist

The brand even threw in a reference to hit Hindi heist film Dhoom 2, a Hrithik Roshan and Abhishek Bachchan-starrer that also depicted a slick jewellery theft from a museum.

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

On Camera

Marxism extinguishes democratic rights the moment it captures power: MA Venkata Rao

Being founded on class war, any State founded on Marxism is bound to set itself in opposition, bitter and all-out, against all other nations, libertarian commentator MA Venkata Rao wrote in 1963.

IndiGo profit plunges 78% as Dec meltdown with 3k flight cancellations takes a toll

Net income for InterGlobe Aviation Ltd slipped 78 percent to Rs 5.5 billion for the three months ended Dec 31 compared with the year-ago period.

1st ever live battle array formation, Shaktibaan regiments—what’s new at the R-Day parade this yr

The 77th Republic Day Parade at Kartavya Path will showcase India’s operational synergy and self-reliance, highlighting combat readiness, indigenous weaponry and joint military operations.

Pakistan se azaadi. Grow up India, stop giving it prime real estate in your psyche

Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.