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Saturday, January 3, 2026
TopicDigital Marketing

Topic: Digital Marketing

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

‘No engaging in dark patterns’ — Govt body notifies guidelines to curb deception by e-commerce platforms

The guidelines issued by the Central Consumer Protection Authority define 13 types of dark patterns and prohibit their use by any person or platform offering goods or services in India.

CCPA can’t fight online marketing tactics with rules. Teach Indians about ‘dark patterns’ first

Attempts by the consumer affairs ministry to prohibit a prescribed list of ‘specified dark patterns’ can be counterproductive. Product designers can exploit regulatory grey areas.

Best Digital Marketing Companies in India – Top 10 Lists

Digital marketing has become a critical medium for companies to reach potential customers and grow their business, and India is no exception. As the...

On Camera

Indian bureaucracy should be given incentives and rewards: MH Mody

Is there a place for a counter-bureaucracy, or a separate and competing bureaucracy to counterbalance the force of the executive’s bureaucracy, asked author MH Mody in 1980.

India’s urban co-op banks are turning the page—crisis to cautious revival, one metric at a time

With bad loans shrinking & capital buffers stronger, urban co-op banks’ new umbrella body NUCFDC is now prioritising rollout of digital transformation.

Greece looking at TATA’s WhAP infantry combat vehicle for army procurement

If deal goes through, Greece will be 2nd foreign country to procure vehicle. Morocco was first; TATA Group has set up manufacturing unit there with minimum 30 percent indigenous content.

A year-end Mea Culpa in National Interest—The Army-Islam combo doesn’t kill democracy

Many of you might think I got something so wrong in National Interest pieces written this year. I might disagree! But some deserve a Mea Culpa. I’d deal with the most recent this week.