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Friday, October 24, 2025
TopicDigital Marketing

Topic: Digital Marketing

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

‘No engaging in dark patterns’ — Govt body notifies guidelines to curb deception by e-commerce platforms

The guidelines issued by the Central Consumer Protection Authority define 13 types of dark patterns and prohibit their use by any person or platform offering goods or services in India.

CCPA can’t fight online marketing tactics with rules. Teach Indians about ‘dark patterns’ first

Attempts by the consumer affairs ministry to prohibit a prescribed list of ‘specified dark patterns’ can be counterproductive. Product designers can exploit regulatory grey areas.

Best Digital Marketing Companies in India – Top 10 Lists

Digital marketing has become a critical medium for companies to reach potential customers and grow their business, and India is no exception. As the...

Magicpin partners with HROne to embark on its HR digital transformation journey

Magicpin is one such organisation, which runs a digital platform to bring hyperlocal brands and stores to online customers at the lowest costs.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

‘Observe, Absorb, and Adapt,’ advises Hiren Panchal, co-founder of Litmus Branding, in his lecture at IIM Udaipur Incubation Centre

Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.

Ytviews is bringing a special platform that will be revolutionary for social media content creators

Ytviews provide real-time viewership and subscribers on platforms such as YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Spotify, Tumblr and many more.

Best influencer marketing agency in India

An influencer marketing campaign is not just getting mentioned in the digital sphere, it’s about building a strong connection with the target audience & converting that into sales.

Vikas Singal reinvents fascinating digital marketing strategies with thoroughly analysed services

To help businesses overcome their digital marketing drawbacks, professional and experienced SEO consultants such as Vikas Singal have stepped into the game.

On Camera

In Bihar, BJP is courting upper castes—a clear shift from its 2020 strategy

With two parties led by Dalit leaders now part of NDA, the BJP is hopeful of winning a large number of reserved constituencies.

Boom to bust: Haunted by Ketan Parekh saga, 117-yr-old Calcutta Stock Exchange’s future lies in limbo

CSE, one of India’s oldest bourses, is edging towards a voluntary exit. It could never recover from market manipulation scam that caused a payment crisis at exchange back in 2001. 

From battle of wits and daring air strikes to artillery fury, new details emerge of Operation Sindoor

Fresh details of operation conducted by IAF, Army have come out in gazette notification giving citations of those who were awarded Vir Chakra for their bravery.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.