In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.
The guidelines issued by the Central Consumer Protection Authority define 13 types of dark patterns and prohibit their use by any person or platform offering goods or services in India.
Attempts by the consumer affairs ministry to prohibit a prescribed list of ‘specified dark patterns’ can be counterproductive. Product designers can exploit regulatory grey areas.
Digital marketing has become a critical medium for companies to reach potential customers and grow their business, and India is no exception. As the...
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.
Ytviews provide real-time viewership and subscribers on platforms such as YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Spotify, Tumblr and many more.
An influencer marketing campaign is not just getting mentioned in the digital sphere, it’s about building a strong connection with the target audience & converting that into sales.
To help businesses overcome their digital marketing drawbacks, professional and experienced SEO consultants such as Vikas Singal have stepped into the game.
Like China, India remains a big domestic market, which will continue to attract investment, but the US tariffs will make India unattractive for future investments.
New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.
India’s 1st tri-service seminar, on the lines of Shangri-La Dialogue, kicks off in Mhow, with top military officers & defence attaches from several countries in attendance.
Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.
COMMENTS